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  • Writer's pictureSasha Bilida

Marketing Trends to Watch Out for in 2023: What's Hot and What's Not

2023 is here, and it's time to take a look at what's in store for the world of marketing.

This year promises to be a game-changer for marketers, with opportunities to sharpen their skills and gain new knowledge in marketing, finance, and strategy. In our latest webinar, we sat down with industry experts Alicia Williams, founder of Aliste Marketing; Jessie Coan, President of Jessie Coan Marketing; Ada Slivinski, Vice President at Talk Shop; and Casey Mathison, our Chief Creative Officer, to discuss the most exciting marketing trends of 2023 and what you need to know to stay ahead of the curve.

Here’s what the experts had to say!

Marketing Directors Can’t Do It All: Hiring a marketing agency in 2023 is like having a team of superheroes on your side! With the ever-evolving marketing landscape, it's nearly impossible for one person to be an expert in every aspect of marketing. They would have to be a unicorn. But with a marketing agency, you get a whole crew of experts, each with their own special power, working together to create a powerful marketing strategy for your business. From social media gurus to SEO wizards, they bring a wealth of knowledge and experience to the table, ensuring your business stays ahead of the curve and reaches its full potential.

Skill Sharpening Opportunities: Whether you're a seasoned marketer or just starting out, there's always room to improve your abilities. In 2023, the options for enhancing your marketing know-how are vast. From online courses to workshops and conferences, a wealth of resources are available to help you stay ahead of the curve. The Rise of Contract Work: The economy is rising, and the marketing industry is no exception. As more companies opt for contract workers over full-time employees, it's essential for marketers to prepare for this shift. To thrive in this new world, marketers need to be flexible and ready to take on new projects at a moment's notice. Having a strong online presence and a well-rounded skillset is also important to showcase your abilities to potential clients. And last but not least, don't be afraid to network and build relationships with other marketing professionals. In the world of contract work, it's all about who you know! So get ready to network like a pro and take advantage of the exciting opportunities that the rise of contract work has to offer. The Merge of Marketing and Finance: In recent years, the relationship between marketing and finance has become increasingly aligned. This trend is only set to continue in 2023, with finance playing an even bigger role in marketing initiatives' strategic planning and budgeting.

The Return of YouTube: YouTube, oh, how we've missed you! The platform may have taken a backseat to newer social media sites, but it's making a comeback, and companies are taking notice. With over two billion monthly active users, it's one of the largest video-sharing platforms in the world and a prime spot to reach your target audience. Whether it's through sponsored content, product demos, or brand storytelling, companies are finding creative ways to engage with their audiences on YouTube. But don't just take our word for it. The stats speak for themselves. A recent study found that consumers are ten times more likely to engage with video content on YouTube than on any other social media platform. So grab your camera, get creative, and join the YouTube comeback - your target audience is waiting!

Knowledge Regarding Best Performing Content: In 2023, we can expect to see a continued emphasis on visual content, particularly video. But what content should you produce to stand out from the crowd? The answer is simple: authentic and visually appealing content. Gone are the days of bland, boring content. In 2023, audiences want to connect with brands on a deeper level and see the people behind the logo. Think behind-the-scenes videos, live streams, and user-generated content. And let's remember the power of visuals. Visually appealing content is king, whether through eye-catching graphics, animations, or stunning photography. So get ready to show your authentic side and add some visual flair to your content strategy - your audience will thank you! The Low Down on Twitter: Despite its recent controversy, the platform continues to be a staple for breaking news, real-time updates, and the sharing of personal thoughts and opinions. Twitter is also seen as one of the most trustworthy social media platforms. Our panellist and PR expert, Ada Slivinski, swears by it, crediting Twitter for landing many of her pitches simply by being able to make solid connections and scour the platform looking for story ideas. But what's the public's perspective on Twitter? Based on its continued popularity and the many different ways people use it, we think Twitter will still hold strong. It's hard to deny the allure of sharing your thoughts with the world (or at least your followers) in real time!

The Relevance of TikTok: TikTok has been a massive hit recently, with people of all ages flocking to the platform to create fun video content. But will TikTok still be relevant in 2023? Definitely. TikTok has a massive user base and a ton of content creators, and it's growing by the day. Not to mention the app's creators are constantly updating it with new features, which keeps things fresh and exciting. Lastly, with brands having a lot of success advertising on this platform, TikTok will continue to be a relevant and entertaining app in 2023 and beyond. Well, there you have it. 2023 is shaping up to be an exciting year for the marketing industry. Whether you're refining your skills, exploring new platforms, or adapting to new working styles, there's never been a better time to be a marketer! Speaking of refining your skills, you can still catch all the knowledge dropped in this webinar in the recording here. Stay ahead of the curve, and get ready for an amazing year ahead!

Thank you again to all our panelists for sharing their advice and expertise! You can catch them here:

Alicia Williams, founder of Aliste Marketing

Jessie Coan, President of Jessie Coan Marketing

Ada Slivinski, Vice President at Talk Shop

Casey Mathison, Chief Creative Officer at Marr Media Group

Gabrielle Gillespie, Lead Brand Experience Manager at Marr Media Group

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