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  • Writer's pictureRobin Eldred

Why Your Business Needs Google Ads: The Power of Precision Targeting and Bid Strategies

Social is great, and goes a long way to getting in front of your ideal customer through both organic and paid plays. But how about we also hit them when they're searching?

This is where Google Ads come in.

Google is #1

Google is like the Beyonce of search engines. It's on top, it's everywhere, and your customers are there too! So why not take advantage of that and put your brand front and center with Google Ads?

AI is Smart AF

Plus, Google's AI is getting smarter by the day. It's like having your own personal genie, but instead of granting wishes, it grants you incredibly powerful ways to reach your customers with precision targeting. And with new campaign options like Performance Max, you can bet your bottom dollar that you'll be raking in those sales.

Ensure Profitability

But wait, there's more! Google Ads has some seriously powerful bid strategies that allow you to ensure a profitable spend. You can tell Google, "Hey, give me all the sales, but only if my return on ad spend is at least 3X, or 5X, or 10X." It's like having your own personal finance advisor, but instead of stocks and bonds, they're helping you make bank with Google Ads.

Advanced Targeting

And let's not forget about the ability to target specific geographic locations. It's like being able to drop a pin on your ideal customer's location and make sure your ads are seen only by the people who matter most. No more wasting precious ad spend on people who don't even know where your business is located!

So Many Choices

Finally, let's talk ad formats. With Google Ads, you can create text ads, display ads, video ads, and more. It's like having a whole wardrobe of ad options to choose from, so you can mix and match to your heart's content. Want to create a video ad that runs on YouTube? No problem! Want to create a display ad that appears on other websites across the web? Easy peasy!

In conclusion, if you're not using Google Ads as part of your marketing strategy, you're missing out on some serious opportunities to slay the competition. So why not join the ranks of the savvy business owners who are killing it with Google Ads? Trust me, your bottom line will thank you!

At Marr Media Group, we are pleased to offer Google Ads as a service offering to compliment your social media marketing package because we know that when all your marketing is rowing in the same direction, you're sure to hit your targets.

Connect with us to learn more about how we can help you with Google ads!

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