Working in social media is HARD. You can't rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it - almost immediately, so you can know if it's the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read... A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it's pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all--real time.) To be even more helpful (it's just in our nature), we've decided to round up our top performing content from this past month for you - right here and now.
So sit back, grab yourself a cocktail (let's be honest, you deserve it--you work hard) and get up to speed, Rockstars.
*Try our #MadFashioned cocktail recipe found at the bottom of this uber-useful blog post.
Andrew Jarecki Explains His Motivation For Creating The KnowMe App
New App alert, you guys! KnowMe aims to give users easy-to-use video editing technology, and in this video, Andrew Jarecki discusses some of the inspiration behind the app.
A to Z of Content Marketing: A 40 Point Checklist
This is an infographic that you need in your hot little hands, people. It outlines 40 tips on promoting and creating content to help you maximize both reach and return from your efforts.
How to Automate the Discovery of Twitter Leads
Discover how to save time and connect with more prospects using Twitter and IFTTT (because we could all use a little more time... amiright?!).
3 Ways Content Can Convert Social Media Fans Into Customers
High-quality content can also help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers. And clients are all about conversions, as we well know.
New Data Shows 82% of Marketers Believe Social Media Marketing is Now Core to Their Business
Salesforce have released their third annual ‘State of Marketing’ report, and it includes some pretty juicy social media stats that you (and your clients) are going to want to know.
How do I make myself a #MadFashioned? That sounds GOOD!
2oz Alberta Premium Dark Horse Rye
1 Large Barspoon Maple syrup
2 Dashes Orange Bitters
2 Dashes Angostura Bitters
Add all ingredients to an ice filled mixing glass. Stir until the drink is well chilled. Strain into an ice filled rocks glass. And garnish with an expressed orange zest.