Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: December has crept up on us! We can't believe the Christmas lights are going up and the familiar jingles have begun. Winter is just around the corner and sweater weather is well upon us. That means it's time for some WARM cocktails, amirite? There's nothing better than adding some Bailey's to your hot chocolate... wait, there is. And it's called salted caramel vodka hot chocolate. Intrigued? We are! Stay tuned to the end of our blog for an incredibly simple (and tasty) recipe.
The Best Time to Post on Facebook, Twitter, and Instagram
Timing is EVERYTHING - especially when it comes to social media marketing. After all, you want more people to see your amazing content, right? Luckily, marketing experts have already done the timing research, so you don't have to!
How to Sell on Instagram
No matter what industry you're in, social media can help! And more specifically, Instagram can really boost your business through eye-catching photos and timeliness (see above). So sell, sell, sell - and you'll be swimming in likes and clients!
All Successful Entrepreneurs Share These 4 Qualities
Entrepreneurs are everywhere! Basically, anyone with the desire to create their own business is an entrepreneur. But there are specific characteristics that really make a successful entrepreneur.
What B2B Marketers Can Learn From Their B2C Friends
B2B and B2C are two incredibly different marketing models - but hey, that doesn't mean they can't learn from one another!
How YouTubers Have Transformed the Marketing Industry for Beauty Brands
Now we usually don't put our own blog post on these roundups, but this blog got a lot of traction from our social media followers! And we're not surprised - beauty vloggers are ruling the YouTube landscape right now (and have been for years now). But did you know that they, whether they know it or not, are transforming the marketing industry?
And now for the fall drink you've been waiting for: Salted Caramel Vodka Hot Chocolate! (Recipe from: www.pastemagazine.com)
400 millilitres of milk
80 grams of dark chocolate (broken into small pieces)
A generous pinch of salt
25 millilitres of caramel vodka (or any flavoured spirit of your choice - get creative!)
1 tablespoon of double/heavy cream
Heat milk in a small saucepan on the stove until it's just about to boil.
Take off the head and add chocolate & sea salt. Stir with wooden spoon until chocolate has melted & mixture has thickened.
Taste! Add more salt if needed.
When all the chocolate has melted, stir in the vodka and cream.
Pour into mugs, top with whipped cream, and drink up!