Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: Spring has sprung!... well, almost. We can dream, can't we? Even if there's snow still on the ground, March is here! And that means it's time to bring out the spring cocktails that you've been dreaming through these cold winter months. And we have the perfect cocktail to kick off the season - Strawberry Basil Margaritas! Stay tuned to the end of the blog for a super simple recipe!
7 Ways to Reach Your Local Community with Pinterest
Let's be honest - Pinterest is a social media platform unlike any other! It started as a mechanism for users to browse through photos & build inspiration boards. Now, companies can use Pinterest to share their products to the community. This Social Media Today article can help you get started!
Instagram Stories: How to Create Engaging Stories
In case you needed yet another method of marketing, Instagram stories is the current trend! Now, instead of posting just one photo to your feed - you need to keep followers engaged through multiple photos/videos that ultimately tell... well, a story! But how exactly do you create a sought-after Instagram story?
7 Brands That Are Killing It on Snapchat
On the other hand, there's Snapchat - the original "story" creator. Even with Instagram Stories rolled out, some brands are sticking to Snapchat and creating AH-MAY-ZING stories. These ones especially are killin' it!
Social Media in Health Care: The Benefits, Challenges, and Opportunities
This article came as a surprise to us - because who knew that social media is prominent in health care?! But hey, it makes sense if you think about it since social media is taking over the world and becoming one of the primary ways to communicate with not only peers, but companies and health care professionals!
How Two Millennials Built A Multimillion-Dollar Company Using Social Media
We LOVE entrepreneurs! Especially ones that grow their business using social media, so of course we were the first ones to read this article about two amazing millennials who primarily used organic social media posts to grow their company to the multimillions! Can we say #EntrepreneurGoals?
And now for the spring drink you’ve been waiting for: Strawberry Basil Margaritas (Recipe from: www.thekitchn.com)
Makes 1 pitcher.
1 can (12 ounces) frozen limeade concentrate
10 strawberries (or 12 if you're using smaller ones from the farmer's market or your backyard.)
8 basil leaves
2 to 2 1/2 cups tequila (gold or silver)
Empty the limeade concentrate into a pitcher. Add 2 1/2 cans of water and 1 1/2 (18 ounces, or 2 1/4 cups) cans of tequila (or a bit less, if you don't want your drinks to be quite as strong).
Hull the strawberries, slice lengthwise, and add to the pitcher. Crumple the basil a little in your hands (this will help the basil flavor release into the drink) and add it to the pitcher, too. Place the pitcher, covered, in the fridge overnight, or for at least four hours.
When you remove the pitcher from the fridge, your margaritas will be a lovely pale pink color. Now all you have to do is serve them and wait for the compliments to pour in.