Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: It's official - the flowers are blooming and the weather is getting warmer! And you know what that means... COCKTAILS🙌 Oh, and let's not forget patio season - sipping on your back porch with a glass of this month's recipe of Matcha Mint Juleps. Stay tuned til the end of the blog for a delish recipe you won't be able to resist!
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
While the role "social media manager" might not have existed a few years ago, it does now and boy is it a fun one! But that doesn't mean it's easy. Social Media Managers have many roles, and in fact, a multitude of skills to go with it.
Biggest Social Media Fails of 2017
Can you believe it's already April? Spring has sprung and there's no denying that there have already been more than a handful of social media fails this year (and we're only four months in!). But hey, we're not complaining - we're all for a good laugh!
How to Turn Your Pinterest Profile Into a Money-Making Machine
Because who wouldn't want to earn money pinning all day? Pinterest is more than a visual network - it's a money-making MACHINE! I mean, with 150 million monthly visitors, there's obviously a chance for selling products to at least one person (if done correctly!)
Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature
Move over Snapchat & Instagram Stories! Facebook is getting their own "Stories" function. That's right - our favorite social networks are now at battle for the best Stories. Which one do you prefer?
7 Great SEO Tips To Make Your Writing Snap And Crackle
We all know SEO is a thing - in fact, it's the thing! Those three letters that will help your website rise to the top of Google searches. But we promise you, it doesn't have to be difficult. Not with these 7 tips from Social Media Today.
And now for the spring drink you’ve been waiting for: Matcha Mint Juleps (Recipe from: www.bojongourmet.com)
2 teaspoons matcha
3/4 cup cool water
1/2 cup lightly packed fresh spearmint leaves (plus more for garnish)
2 tablespoons organic blonde cane sugar
1-2 tablespoons fresh lemon juice
1/2 cup bourbon whisky
Place the matcha in a bowl and gradually work in a tablespoon of the water, drop by drop, stirring constantly, until the matcha is a smooth paste. Gradually stir in the rest of the water.
Place the mint leaves & sugar in a jar or measuring pitcher, and mash with a muddler (or the back of a wooden spoon) until the sugar is dissolved and the leaves are bruised. Stir in 1 tablespoon of the lemon juice and all of the bourbon and the matcha mixture.
Strain the mixture through a fine mesh sieve, pressing on the mint to extract all the good stuff!
Taste, adding more lemon if you feel the drink needs it, then pour into two ice-filled tumblers and garnish with a few mint leaves.