Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: June, June, June. When you hear that word, what do you think of? If you answered summer, you win! Now you might be asking, "what did I win??" - well we can't offer much, but we will give you an absolutely delish cocktail recipe for Mermaid Lemonade! (because unicorns are so out, amirite?) Stay tuned til the end for the recipe
$100 can go a long way! Even a crisp hundred dollar bill can do a lot for your social media marketing efforts. Whether it's teaching yourself a new skill via e-courses or spending that money on analytics - the options are endless!
How to Run an Instagram Contest That Attracts More Eyeballs
"Hashtag it up!" - by far our favourite tip from an Entrepreneur article, ever! Instagram contests are an amazing way to generate more followers and engagement, and it's simple to execute. So why not get in on the contest train?
Google Announces Updates for Google Analytics, Google Home and an Ad Blocker for Chrome
To all of the analytics geeks out there - this one's for you! Google Analytics is getting a major revamp, and tbh, we're stoked. Now all that's left to do is sit & wait...
Stop Delegating Social Media to Your Interns
Social media is one of the most important aspects of your company, so don't delegate it to your intern! Social media management is not a 'short-term' job - it takes practice & develops over time (it's true!). So don't even think about switching your social channels over to someone every 3 months.
5 Reasons Why Instagram is Beating Snapchat at its Own Game
If you know anything about social media, you know that Instagram Stories & Snapchat are basically at war! And for only being 8 months old, Instagram Stories is already beating Snapchat by a landslide - simply because of these five important features.
And now, let's get on to the cocktail of the summer: Mermaid Lemonade (Recipe from: www.delish.com)
2 cups ice
1/4 cup Blue Curacao
1 cup white rum
2 cups lemonade
4 lemon slices, for garnish
8 Maraschino cherries, for garnish
4 paper umbrellas (because, helloooo - that screams summer!)
To four glasses, add ice. Add blue curacao, rum, and lemonade to each glass. Stir to combine. (If you prefer a lot of ice, stir together mixture, then pour over ice).
Skewer a lemon slice and two maraschino cherries on each paper umbrella and garnish lemonade.