5 Free Video Editing Apps for Social Media Marketers

July 28, 2017

Video, video, video. If there’s one thing we’ve learned in the past few months, it’s that video is the new black! Any social media marketer knows that in order for a company to be successful, they need to implement video into their social media strategy - whether it’s through Instagram Stories, Snapchat, or Facebook. After all, there’s a reason why 90% of your newsfeed is primarily videos!

 

However, not every client has a budget solely to create video content. And so, the task is put on you - the social media marketer.

 

While that might sound terrifying for someone who doesn’t know the first thing about video editing, it doesn’t have to get anymore complicated than a few simple iPhone apps. That’s right - your iPhone can create the next viral video!

 

The best part? Most of these are FREE. Say goodbye to those expensive computer apps and download these five bad boys!

 

The All-in-One App:

We all need that one app that has everything - the Final Cut Pro for our phones, if you will. One that can splice clips together, add transitions, and even add sound effects or voiceovers. Splice & Cameo make it quick and easy to do with a few taps to our smartphones.

 

For Text Overlay:

Now hear me out - text on video doesn’t have to by tacky! In fact, Text On Video makes it look incredibly sleek. With so many different editing features, you’ll be saying goodbye to the simple iMovie text functions.

 

For Color Adjustments:

The one thing even the most advanced (and expensive) video apps don’t include are color adjustments. Even simply brightening a video can be quite the task. Luckily, we got our hands on Moonlight - an app that not only edits brightness and contrast (amongst other things!) but also has some amazing video filters (and not the tasteless kind)!

 

For Video Cropping:

Size is everything, especially in video! While shooting vertical is the ideal  orientation for Instagram Stories and Snapchat, resizing a video to square is best for Facebook. Use Video Crop to easily crop and remove any unwanted empty space in your videos! Best part: it doesn’t include a pesky watermark in your new cropped video.

 

What are your favorite video apps? Tweet us and let us know! We're always on the lookout for new & improved apps.

 

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