Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: Just because it's August doesn't mean that summer is over! We still have another month left of sunshine and summer BBQs. We've been loving Rosé Lemonade (recipe below) - it's super refreshing and easy to make!
Single Women Are Crushing the Entrepreneurial Game (and You Can, Too)
We love single women! No, not because we're looking to date, but because they make some of the BEST and most hard-working entrepreneurs to date. Fact: in the US, 9.4 million business are owned by women -- and that makes us so proud!
4 Ways to Humanize Your Social Media Updates
Running social media accounts for a business is hard work! We know, we know... you want to advertise the company and gain as many new customers as you can, but don't forget to make personal connections with your followers. Our tips: add a few emojis and a little humour to your posts!
5 Key Influencer Marketing Pitfalls (and How to Fix Them)
Influencer marketing has become incredibly popular in 2016, but you have to
do it correctly or else you'll find yourself in one of these five pitfalls!
7 Social Media Metrics that Really Matter—and How to Track Them
Analytics - we hate them, but we also love them. Google Analytics and Hootsuite Analytics have so many different features to help you accurately and efficiently track your website visitors. Here are the best ones!
24 Simple and Free SEO Tools to Instantly Improve Your Marketing
Some more analytics coming your way! SEO and analytics are incredibly important to any business - so here's a list of the best tools to use to effectively increase your marketing skills.
And now for a tasty and incredibly easy recipe for Rosé Lemonade! (Recipe from: www.thekitchn.com)
Makes 8 servings
Combine the rosé, lemonade, and lemon slices in a large pitcher filled with ice. Top with club soda.
Pour into 8 glasses, adding ice from the pitcher to each glass as needed.