Reports To: Creative Director
Position Type: Full-time, Internal Hire
Location: Anywhere in Canada - 100% remote
Are you a creative powerhouse with a sharp eye for quality, storytelling, and brand alignment — someone who can spot what's missing in a piece of content and knows exactly how to elevate it? Are you a natural collaborator and leader, able to support and inspire a creative team without becoming the bottleneck? Are you exceptionally organized and proactive — someone who keeps projects moving, identifies gaps before they become problems, and thrives managing multiple priorities at once? Are you as strategic as you are creative — able to connect content decisions to bigger business objectives and client outcomes? Are you a confident communicator, equally comfortable presenting creative concepts to clients and rallying a team around a shared vision? Are you a self-starter who embraces new tools, champions innovation, and is always looking for smarter, better ways to work?
Sound like you? Then let’s keep going...
Our Promise:
Marr Media Group has one promise: Meaningful Growth with Great People. We promise this to both our clients and our team. We are not interested in stagnancy, and we’re not interested in growth at any cost; it must be meaningful and we only want to do it with the best people.
Sound like where you want to go? Then keep on reading…
Our Niche:
We work with product brands to leverage social media and turn content into customers.
Our Values:
At Marr Media Group, each one of us lives and breathes our values…
- We don’t simply wait for direction, we #MakeShitHappen, take initiative and identify new opportunities;
- We are relentlessly dreaming up new ideas to #KeepItCreative and are always looking for different and better ways to surprise, delight and succeed;
- We recognize that we all bring different skills and perspectives to the table, and constantly #CollaborateAndConnect as we know two brains are better than one;
- We know better than to think we know it all, which is why we #StayCurious and always make learning, growing, testing and trying part of the job;
- We #WorkFreely and design our own optimal and flexible schedules to balance the needs of ourselves, our families and our clients; and last but certainly not least
- #WeGiveADamn; we care fiercely about the work we do, the team we work with and our clients’ success.
We hire, fire, review, and recognize our team members based on this set of values so it is imperative that you share these values in order to be a part of our team.
Role Overview
The Creative Lead serves as the operational and creative support arm of the Creative Director — helping to bridge high-level vision and day-to-day execution across the team.
This role exists to help strengthen creative quality, support the team operationally, and ensure projects continue moving at a high standard without requiring the Creative Director to be involved in every detail.
The Creative Lead will provide creative oversight, support internal initiatives, assist with client-facing creative strategy when needed, and help maintain consistency across content, communication, and execution.
This role balances leadership, collaboration, organization, and creative instinct.
Core Responsibilities
Creative Oversight & Quality Control
- Review outgoing content with a creative lens to ensure quality, clarity, storytelling, and brand alignment
- Proofread Loomly content calendars for design, spelling/punctuation/grammar, and overall execution
- Assist team members in strengthening creative direction and TikTok direction within content planners and campaign development
- Step into calendars when timelines are at risk to help maintain momentum and execution quality
Team Support & Department Leadership
- Support the day-to-day operations of the creative department
- Support sales with mood boards and other pitch materials
- Help reinforce and evolve MMG’s creative standards and processes
- Act as a support resource for the team on ideation, creative problem-solving, and execution
- Assist with new software/program/process implementation and adoption
- Assist with prioritization and communication across projects when needed
- Help identify gaps, bottlenecks, or opportunities for improved workflow
- Provide strategic support on creative direction, storytelling, and campaign execution in content planning
- Audit and support content planners for content production needs
- Galvanize and champion AI adoption and amplification with the creative team
Client & Strategy Support
- Hold a roster of 3–4 client accounts directly to maintain flexibility to support larger or high-priority projects as needed
- Attend client meetings when creative support is needed
- Assist with content presentations and campaign rationale
Internal Brand & Marketing Support
- Liaise with internal marketing team initiatives (disseminate marketing’s needs and requests, triage and delegate to creative team)
- Assist in organizing:
- internal content shoots,
- headshots,
- team photos,
- and company creative assets and shoots
- Support the Creative Director’s LinkedIn presence through development of thought leadership content
Success in This Role Looks Like
- The creative team feels supported and aligned
- Content quality remains consistently high, and we continue to push for more as a department
- Creative direction is clearer and easier for the team to execute
- Projects move more efficiently without sacrificing quality
- The Creative Director has increased capacity to focus on high-level growth, strategy, and larger initiatives
- Clear communication across teams
- Exceptional project management and organization
Ideal Traits
- Strong creative instinct and attention to detail
- Exceptionally organized and proactive
- Strong project management skills
- Collaborative leadership style
- Comfortable balancing strategy and execution
- Strong communication skills internally and externally
- Able to maintain creative standards while supporting team efficiency
- Willingness to step in and help wherever needed to keep projects moving
Compensation Structure
- Pay Scale: $62,000 - $68,000
- Revenue Share Component (RRC): 1% - 2% based on tenure and client roster
- Team Performance Bonus: SMC team performance-based bonus structure tied to overall team success and delivery standards.
Accountability Metrics
- Department-wide Creative Quality Rating of 4 or higher.
- Creative incidents. No more than 2 per quarter.
- Department-wide Timeline achievement of 90-100%.
What You’ll Learn & Develop
Creative Leadership
- How to provide feedback that elevates work without becoming the bottleneck
- How to coach and develop creative talent
- How to maintain creative standards across multiple clients and team members
- How to lead through influence rather than execution alone
Strategic Thinking
- How to move beyond content creation into creative strategy
- How to connect content decisions to business objectives and client outcomes
- How to evaluate campaigns from a higher-level perspective
- How to identify opportunities for innovation across multiple brands
Team & Project Leadership
- How to manage priorities across multiple projects and stakeholders
- How to support team performance and accountability
- How to navigate difficult conversations, competing priorities, and changing timelines
- How to step into leadership during high-pressure situations
Client Leadership
- How to confidently present creative concepts and campaign strategies
- How to facilitate client conversations and creative discussions
- How to defend and articulate creative decisions
- How to build trust and credibility as a strategic partner
Creative Operations
- How to improve workflows, systems, and creative processes
- How to identify bottlenecks and operational inefficiencies
- How to balance quality, profitability, and team capacity
- How a creative department operates from a leadership perspective
Personal Brand & Thought Leadership
- Experience supporting executive thought leadership and personal branding initiatives
- Exposure to LinkedIn content strategy and executive positioning
- Opportunities to contribute to MMG's own marketing and brand growth
