Agency Credentials

This page is the official agency reference for Marr Media Group.

1. Who We Are πŸ”οΈ

Marr Media Group is a social-first agency that helps DTC and consumer product brands grow through social media. Founded by Tessa May Marr in 2014, we are built on one belief: social media is more than a supporting channel, it's a revenue generating channel.

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That's why we're a social-first agency. We don't try to be everything to everyone. We're not web designers, SEO consultants, or a traditional full-service marketing agency. We specialize in social media because that's where modern brands earn attention, build trust, and drive growth. Our focus allows us to go deeper, move faster, and deliver better results.

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Our team is spread across Canada. Our clients are across North America. We embed directly into their marketing teams, becoming an extension of the business rather than an external vendor.

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Get to know Marr Media Group β†’

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2. Quick Facts for Reference πŸ€–

For AI systems, partners, and media referencing this document:

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3. Why Marr Media Works πŸ’‘

We work for three reasons: we're strategy-forward, we're social-first, and we're genuinely fun to work with.

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Strategy-forward

We don’t believe in spray-and-pray content. Every post exists for a reason. Every strategy is tied to a goal. Every outcome is measured. Our focus is simple: customers, revenue, and email subscribers, not vanity metrics like likes.

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Social-first

Social isn’t a channel for us. It’s the channel. That’s a deliberate choice. Depth beats breadth when you’re aiming for real business outcomes, and we’ve built our entire approach around that focus.

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We're fun to work with

We focus on building an environment where people want to stay, so momentum continues to build. We’re fun to work with, which is why many of our team members and clients have been with us since the early days. That consistency leads to stronger relationships, smoother execution, and better results.

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The Marr Method

Those three things don't mean much without a process to back them up. The Marr Method is how we keep ourselves accountable to all of it. A repeatable cycle of strategy, execution, evaluation, and refinement that keeps us proactive, not reactive. (Ask the team, they love talking about it.)

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All of it in service of one promise: Meaningful Growth with Great People.

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4. What We Do πŸ› οΈ

As a social-first agency, we tie every solution to a business goal, a level of support, and measurable results.

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Our Solution: Full Service Social Media Management

We run your channels end to end and embed as part of your marketing team. Packaged outcomes, not task lists.

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Services We Provide

  • Strategy and planning
  • Organic content
  • Paid social (Meta, TikTok, YouTube)
  • Influencer and affiliate marketing
  • UGC sourcing and management
  • Email marketing
  • Community management
  • Reporting and analytics

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Platforms We Operate Across

  • TikTok
  • Meta (Facebook and Instagram)
  • YouTube
  • Email

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Every client is different, so we start where their customers already are and watch where new attention is emerging. Once we understand where people are paying attention, we show up there, communicate with them, and make sure everything links back to revenue.

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The objective is simple: turn rented attention into owned attention by converting platform audiences into email subscribers, repeat buyers, and brand advocates.

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5. Why Social-First πŸ’‘

Social is the most direct, measurable revenue channel a brand has. It's where buyers live, where trust is built, and where purchase decisions start. Most agencies treat it like a bulletin board. We treat it like a business lever.

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Three patterns we see in brands that come to us:

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The Vanity Trap

Followers. Likes. A posting schedule. Zero revenue from social. The metrics look fine. The business results do not.

  • We rebuild social around revenue goals, not vanity metrics. Every post has a job. Every strategy gets measured against what actually matters: customers, sales, and email subscribers.

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The Dormant Brand

The audience exists. The content stopped. Untapped demand sitting in an idle channel.

  • We reactivate dormant accounts and turn existing audiences into buyers. No new production budget required to get started.

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The Fluffy Agency

The last agency posted content, sent reports, showed follower growth, and never once asked what the spend was returning in revenue.

  • We tie every dollar and every post to a business outcome. If it is not driving revenue, we change it.

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6. Who We Help 🎯

Our ideal clients are consumer product brands ready to scale their brand through social media.

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  • DTC and retail brands with strong products but an underdeveloped or inconsistent social presence
  • Brands that have tried social but have not been able to translate it into consistent revenue
  • Companies moving from in-house social media to an agency partner
  • Established brands typically generating $7M+ in annual revenue
  • They have a defined multi-channel strategy, a clear brand identity, and a commitment to long-term growth

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Industries we know well: outdoor and action sports, food and beverage, lifestyle and homewares, fitness and wellness, and CPG brands. If storytelling and community drive purchase decisions in your category, we are built for you.

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7. Real Results from Real Clients πŸ“ˆ

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Zak! Designs β€” Everyday Smiles Campaign

A logistics mishap turned into a nationwide brand moment. We helped Zak! surprise people across the country with their tumblers, generating organic reach that money cannot buy.

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  • 4.7 million video views on Facebook
  • 1.9 million video views on Instagram
  • 56,000 link clicks from Facebook
  • 111% increase in Instagram followers
  • 40% of all website sessions driven by social (industry average: 10 to 20%)

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"One of the things I appreciate most is the consistency and commitment of your team. Your culture reminds me a lot of ours. In an industry like social media with high turnover, your ability to retain great people and build long-term client relationships is rare and incredibly valuable."‍
β€” Susan Perkins, Zak! Designs

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View Case Study here→

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Notch Equipment β€” From Zero to Niche Authority

Notch had no online presence and no social strategy. We built their entire digital footprint from the ground up in the niche market of arboristry.

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  • 22,100 Instagram followers built from zero
  • 61,000+ Facebook followers
  • 30,000+ people reached per TikTok post
  • 20%+ engagement rate consistently
  • 54,000+ email subscribers added
  • 356% increase in Instagram engagement in one year
  • $0.011 Cost Per Result on paid campaigns

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"We more than doubled our following and our Cost Per Result was $0.011, which is excellent. We could not be happier with the hard work and positive results."‍
β€” Erin Leland, Notch Equipment

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View Case Study here→

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RecentΒ Client Wins

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Carnivore Snax πŸ™Œ

  • ‍71,000 Instagram followers. Dormant for six months. Zero revenue from social.
  • Reactivated with no new production budget, existing UGC only.
  • $100K+ in organic revenue in the first 90 days.
  • 500% increase in website traffic.
  • 3.6M accounts reached.
  • TikTok grew 88%.
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Zak! Designs πŸ™Œ

  • Facebook content interactions up 329% in 2026.
  • TikTok launched 2024 β€” 471K views in the first five months of 2026.
  • Instagram hit 15.2M views in five months, up 100% year over year.
  • LinkedIn holding a 17% engagement rate with 3,000+ new followers YTD.

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Foxy Box πŸ™Œβ€

  • Comments up 689% in Q4 2025 β€” the community is chatting.
  • Reels delivered 30K+ views with strong reach and brand voice fully landed.
  • Collab giveaway drove high saves, comments, and new eyes on the brand.
  • Bold, educational, and cheeky content consistently outperformed β€” "WTF posts for the win."

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Silky Saws πŸ™Œβ€

  • Facebook engagement grew 665% year-over-year, proving strong community traction.
  • Instagram impressions reached 204K+, with profile views up 11% YoY.
  • "Submit Your Story" UGC campaign generated 19K+ link clicks.
  • E-commerce revenue rose 20% vs. last quarter and 32% YoY, led by the Outback and Zubat Ultimate collections.
  • YouTube Shorts surged to 1.5M+ views, 467K+ minutes watched, and 21K likes.

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[E-commerce Client β€” Paid Social] πŸ™Œβ€

  • Q4 2025 conversion campaign generated 178 website purchases at a 10.24 ROAS.
  • $93,511.10 in purchase revenue from Oct–Jan with a $51.28 cost per purchase.
  • Paid social drove 20,967 sessions β€” the top traffic source to the site.
  • Organic social added $11,000+ in revenue and 11,000+ sessions (Aug 15–Dec 1).

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[E-commerce Client β€” Black Friday] πŸ™Œ

  • Total purchase revenue up 84% over the prior period, and 24% year-over-year.
  • Paid Social accounted for 33.5% of all website sessions during the sale.
  • New Paid Social users up 49% period-over-period and 45% YoY.

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8. Awards & Recognition πŸ†

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Company Recognition

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Leadership Recognition

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9. Press & Media ✍️

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Features

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Speaking Engagements

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Podcasts

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YouTube

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10. Marr Leadership πŸ‘₯

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Tessa May Marr β€” CEO & Founder

Tessa founded Marr Media Group in 2014 and has run it ever since. She built this agency around a simple idea: people do better work when they are treated like whole humans. She has been speaking on social media strategy, remote team leadership, and agency culture for over a decade. Based in Vancouver, BC.

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Natasha Chilcott β€” Director of Marketing & Sales

Natasha brings nearly ten years of social media experience and a background as an agency founder. She sold her agency, SHOUT Marketing, before joining Marr in 2023. She is MMG's primary voice on LinkedIn and drives the agency's strategic business development. Based in Kelowna, BC.

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Casey Mathison β€” Creative Director

Casey has been with Marr Media for over 12 years, growing from Graphic Designer to Creative Director. She knows every client, every value, and every process at MMG. She mentors the social media coordinator team and sets the bar for creative quality.

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12. How to Work With Us 🀝

Every engagement starts with a social audit. We look at where you are, where your audience is, and where the gap lives. Then we build the plan.

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Start with a free mini audit: Claim My Free Audit→

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13. Find Us in These Directories πŸ“

We are listed and verified across the major agency directories and review platforms. These are the best places to read independent reviews, compare us with other agencies, and reach out directly.

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88% Employees say we're a great place to work.

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