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Past Issues
The golden quarter is where your work pays you back.
Prime Day kicks off the golden quarter, and the buying intent it creates spills into every feed. Here's how to make sure your brand is worth finding through Black Friday and beyond.
Why you should test your BFCM creative during October Prime Big Deal Days
Amazon's October Prime Day (Prime Big Deal Days) is the best time to test your Black Friday creative, even if you don't sell on Amazon.
Your customers are creating content you're not using
The reviews, photos and posts already exist. Here's how to turn them into marketing assets that keep working.
The ad our client thought was a mistake
One client asked us to fix an “ugly” ad they thought looked broken. It turned out to be the highest-performing ad in their entire account.
Your follower count is a vanity metric.
Your follower count climbed this year, and it's the easiest win to point to in a meeting. It's also borrowed attention on a platform you don't own. Here's the number that actually moves revenue heading into Q4.
Your social posts are showing up in Google Search
Google just folded Instagram, TikTok, X, and YouTube into Search Console. You can finally see which of your social posts show up in Google Search, and the exact searches bringing people to them.
Your follower count went up. Did your revenue?
Building a following and building a community are not the same thing, and the gap between them is where revenue gets left behind.
YouTube just quietly changed what counts as a view
YouTube now counts a view from the first frame, so public view counts are about to balloon. Here's the one number that still tells you what actually happened.
Black Friday is won in August
Black Friday starts in August. Test creative now, while CPMs are low, so you enter Q4 knowing what works and what to scale.
Last-click attribution is lying to you!
The Last-click attribution is lying to you! Click here to learn more
Your Meta campaigns changed this morning
Meta retired DMA targeting on June 22. Check your ad sets before you keep spending.
Leveraging Social Media to Grow Your DTC Brand
You know paid ads drive sales, but is your organic social pulling its weight? This guide shows how to turn your social presence into a revenue engine, with the metrics, focus areas, and team structure to get there.
Turning Customers into Social Brand Advocates
There's a goldmine of content waiting right after your customers buy. Here's how a post-purchase nurture sequence turns customers into brand advocates and gives you authentic, high-performing social content.
We generated $40,487.85 in sales and only spent $1,970
A client did $40,487.85 in sales on just $1,970 of ad spend in May. Here's the year-long organic-to-paid playbook behind it, and why your organic and paid strategies have to be integrated.
Your Best Organic Posts Deserve Boosting. Here’s Why.
Great content without engagement isn't worth much. Here are 3 tips (plus a bonus) you can use today to lift the engagement on your social, and why that number predicts loyalty, repeat purchases, and lifetime value.
Common Questions
1. What is the Marr Media newsletter?+
Two short reads on what is actually working in social right now, pulled from real client accounts. Before the Scroll is a quick alert when a platform changes. Beyond the Feed is a monthly deeper read.
2. How often will I hear from you?+
Beyond the Feed is monthly. Before the Scroll only sends when something genuinely changes, so we are not filling your inbox for the sake of it.
3. Why do you post past issues here?+
So you can see exactly what you would get before subscribing, and so subscribers can revisit any issue. Each one goes up a week or two after it is emailed.
4. Who is it for?+
Marketing leaders and operators at DTC and ecommerce brands who want practical plays, not theory. See our case studies for the kind of results we drive.
5. Is there more to read?+
Plenty. Our blog goes deeper on social and content strategy for DTC brands.
6. How do I subscribe or unsubscribe?+
Hit sign up to our newsletter at the top of this page. Every email has one-click unsubscribe if it is ever not for you.