We generated $40,487.85 in sales and only spent $1,970

Ya, you read that right.

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A whopping $40,487.85 in sales on an ad budget of only $1970 in the month of May.

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But, it didn't happen overnight or by accident.

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In fact, these results are over a year in the making.

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Our mandate when we started with this client was to improve social media's contribution to DTC sales through their website.

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During that time, we completely revamped their organic social strategy and worked with them on a platform-specific content plan to improve their growth rate, engagement rate and traffic through to their website from social content.

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Once we started seeing success with particular organic content, we integrated the content into paid strategies.

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See, if the content performs well organically, hitting top engagement rates and generating site traffic on its own, it generally performs exceptionally in a paid campaign.

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So, we leaned in, asking for trust from our client to scale spend slightly, but still to only just under $2000.

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And well, it paid off.

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The investment into organic social allowed us to grow and test the audience. We've built a community on a strong foundation. That foundation gives us all of the data we need to make better advertising decisions.

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And that is why your organic and paid strategies HAVE to be integrated.

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Get to know your audience (like, very well).

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Test your content organically.

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Find out what resonates with that community.

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Take that content, and build a paid strategy around it.

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And, if you're feeling lost - I'm always here to bounce ideas around!