20268 wins · 5 brands›
Q1 · Nov 2025 – Jan 2026
- What we learned. Strong organic reach across every platform is what gives a paid conversion push something to convert.
- The takeaway. For DTC brands: build the reach first, then layer a tight conversion campaign on top.
Featured winDrinkware brand · DTC
A full-funnel holiday conversion campaign turned paid social into a direct revenue engine, landing purchases at a fraction of the target cost.
Social Media AdvertisingMeta Ads
10.24×
return on ad spend · $93,511 revenue, 178 purchases at $51 each
Snack-food brand · CPG
Kept the brand front-of-mind through the seasonal slowdown.
Social Media ManagementFacebook
5.7M
Facebook impressions, 1M+ organic reach
Arborist-gear brand · retail
Short-form product demos carried reach through the off-season.
Content ProductionTikTok
26.5M
Facebook reach, 237K Reel views
Personal-care brand · DTC
The community got loud over the holidays.
Community ManagementInstagram
+689%
comments quarter over quarter
Retail property · shopping centre
Kept a multi-tenant property visible across the holiday season.
Social Media ManagementFacebook
302K
cross-platform impressions
Q2 · Feb – Apr 2026
- What we learned. Short-form video is the fastest way to open a new platform, so we launch each one with our best-performing existing reels.
- The takeaway. Launching a new channel? Repurpose your best short-form videos first. Never start from zero.
Drinkware brand · DTC
Opened TikTok from scratch and it became the fastest-growing channel.
Content ProductionTikTok
+429%
TikTok views YoY (0 → 471K)
Drinkware brand · DTC
YouTube Shorts drove a step-change in views.
Content ProductionYouTube
+935%
YouTube views quarter over quarter
Q3 · May – Jul 2026
- What we learned. We benchmark every account against its industry, so “good” is measured against the category, not just last month.
- The takeaway. Ask whoever runs your social what “good” looks like in your category, not just versus last month.
Drinkware brand · DTC
Engagement running well above the category benchmark.
Social Media ManagementFacebook
3.95%
Facebook engagement vs 1.54% industry avg
202512 wins · 7 brands›
Q1 · Nov 2024 – Jan 2025
- What we learned. A breakout organic moment and a sharp holiday paid push can each carry a quarter.
- The takeaway. For product brands: ride your organic winners hard, and put real weight behind the BFCM window.
Arborist-gear brand · retail
A single organic video broke out and reached millions.
Content ProductionFacebook
2.6M
Facebook reach on one video
Rescue-equipment retailer · e-comm
Black Friday ads delivered a strong revenue spike.
Social Media AdvertisingMeta Ads
$21,000
ad revenue over BFCM
Q2 · Feb – Apr 2025
- What we learned. Lean, well-targeted spend on top of strong organic can deliver revenue well above its weight.
- The takeaway. For any brand: efficiency beats volume. A tight budget on the right audience outperforms a big spray-and-pray.
Snack-food brand · CPG
Organic social became a genuine revenue channel.
Social Media ManagementInstagram
+484%
social revenue YoY ($20K → $118K)
Snack-food brand · CPG
An ultra-efficient traffic campaign flooded the site.
Social Media AdvertisingMeta Ads
$0.01
cost per click, 519,943 clicks
Drinkware brand · DTC
Beat four client goals within three weeks of starting.
Social Media ManagementLinkedIn
4
client goals beaten in 3 weeks
Q3 · May – Jul 2025
- What we learned. Small, well-targeted giveaway boosts are one of the cheapest ways to buy reach and new followers.
- The takeaway. For DTC and e-comm brands: a small spend behind a giveaway can be your cheapest source of reach.
Snack-food brand · CPG
A tiny giveaway boost delivered outsized reach.
Social Media AdvertisingTikTok
+1,710%
TikTok views from a $150 boost (181K)
Climbing-gear brand · e-comm
Retargeting turned browsers into buyers.
Social Media AdvertisingMeta Ads
11.34×
return on ad spend, retargeting
Personal-care brand · DTC
Reel plays nearly tripled in the first quarter live.
Content CreationInstagram
12,722
Instagram Reel plays, up from 4,300
Q4 · Aug – Oct 2025
- What we learned. Creator-led, in-use product demos consistently beat polished studio content. Authenticity converts.
- The takeaway. For product brands: put your budget behind creators actually using the product, not polished studio shoots.
Snack-food brand · CPG
Facebook scaled awareness enormously.
Social Media ManagementFacebook
53.8M
Facebook impressions (+89%)
Arborist-gear brand · retail
A traffic campaign the audience could not ignore.
Social Media AdvertisingMeta Ads
10.6%
click-through rate at $0.04 CPC
Professional-tools brand · retail
Premium storytelling lifted the whole funnel.
Social Media ManagementInstagram
+32%
e-commerce revenue YoY
Personal-care brand · DTC
Bold, body-positive content grew the community fast.
Content ProductionInstagram
+276%
website clicks, crossed 10K followers
🚀 2025 in one lesson. This was the year organic stopped being a nice-to-have and started paying the bills. We watched it turn into a real revenue channel, and our paid work got sharper at pouring fuel on whatever was already working. The pattern we kept seeing all year: organic builds the audience, and a well-timed paid push turns that attention into sales. You need both.
202413 wins · 8 brands›
Q1 · Nov 2023 – Jan 2024
- What we learned. Boosting a proven organic post outperforms building an ad from scratch. Let the audience show you where to spend.
- The takeaway. For any brand: let your best organic posts tell you where to put your ad spend.
Games & housewares brand · retail
Organic social drove steady post-holiday revenue.
Social Media ManagementFacebook
$81,459
organic social revenue (Dec – Feb)
Snack-food brand · CPG
TikTok took off in the first months on the platform.
Content ProductionTikTok
+230%
TikTok video views quarter over quarter
Q2 · Feb – Apr 2024
- What we learned. A repeatable content series beats one-off virality for durable, compounding growth.
- The takeaway. For brands chasing growth: build a repeatable content format, not one-off viral swings.
Travel brand · tourism
A destination content series went big.
Content ProductionFacebook
Travel brand · tourism
Grew a large audience fast with a repeatable format.
Social Media ManagementInstagram
+7,000
followers in three months
Games & housewares brand · retail
Boosting the right post beat building an ad from scratch.
Social Media AdvertisingMeta Ads
Q3 · May – Jul 2024
- What we learned. Partner and supplier co-funded campaigns are found money, so we build them into retail scopes.
- The takeaway. For retail brands: ask suppliers and partners to co-fund campaigns. It is budget you already have.
Apparel brand · e-comm
Smashed the quarterly ad-revenue goal, then tripled it.
Social Media AdvertisingMeta Ads
£257,512
ad revenue, goal hit 6 weeks early
Rescue-equipment retailer · e-comm
A supplier-funded campaign turned a small budget into big sales.
Social Media AdvertisingMeta Ads
$13,700
sales on a $1,000 supplier budget
Outdoor brand · retail
User-generated content went viral.
Content ProductionInstagram
3.1M
reach on one UGC post
Q4 · Aug – Oct 2024
- What we learned. The audience you build in the fall pays off all year. Lead capture compounds.
- The takeaway. For e-comm brands: the email list you capture heading into the holidays keeps paying out well into next year.
Snack-food brand · CPG
Organic social revenue multiplied year over year.
Social Media ManagementInstagram
+518%
organic social revenue YoY ($109K)
Apparel brand · e-comm
Lead-gen filled the funnel.
Social Media AdvertisingMeta Ads
£37,560
revenue from lead-gen campaigns
Home & retail brand · e-comm
Pinterest quietly overperformed.
Social Media ManagementPinterest
+124%
Pinterest outbound clicks
New client, first month · retail
Fast traction out of the gate.
Content ProductionTikTok
+642%
TikTok video views in month one
📈 2024 in one lesson. This was the year we proved social actually drives sales, not just likes. We had organic posts go properly viral and lean ad campaigns print double-digit returns in the same quarter. What we took from it, and still run on today: a repeatable content engine beats chasing one-off viral moments every time.
