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Beyond the Feed

Most agencies chase vanity metrics and call it growth. Then the platform shifts and they're gone. We follow consumers, not platforms, focusing on where attention lives and how it turns into revenue. That's why we call ourselves a social-first agency, not a TikTok agency. Everything we do is tied to a revenue goal. We operate across platforms like Meta, LinkedIn, TikTok, and YouTube, but we follow attention, not likes. Beyond the Feed is where we share the insights, lessons, and strategies behind that approach.
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DTC Platform shifts before they affect your resultsstrategy beyond the vanity metrics
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A newsletter for DTC brands who want more than surface-level social. Every issue delivers platform updates, campaign strategy, and real insights from a team that manages social every day, straight to your inbox.

Natasha Chilcott

Meet Natasha

Natasha leads Sales & Marketing at Marr Media Group, helping standout DTC brands turn social into scalable revenue channels. With nearly a decade in social media and hundreds of brand partnerships, she builds content systems and testing frameworks that scale across organic and paid social.

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The goal is simple: turn great content into sales.

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