Meet our authors

Sarah Ramadan is a seasoned Influencer Marketing Specialist with over seven years of experience and a track record of managing more than $10 million in campaign budgets. Based in Calgary, Alberta, Sarah brings a data-driven yet creative approach to brand partnerships, ensuring every campaign delivers measurable ROI while fostering authentic connections between influencers and their audiences.

Emily has 5+ years of experience helping brands find their voice across every platform. With a background spanning hospitality, wellness, and nonprofit work, she specializes in content strategy, brand storytelling, and campaigns that break away from the expected. She believes the best social content doesn't just look good — it feels like the brand, sounds like a real person, and makes people stop scrolling. When she's not building content calendars or coaching her team, she's dreaming up the next big campaign idea nobody's tried yet.

Ailís Rinet has been a Social Media Coordinator at Marr Media Group since 2024, managing standout DTC brands, including Carnivore Snax and our agency account. As a creative based in Toronto, Ailís brings a background spanning graphic design, art direction, copywriting, and brand positioning to every account she touches, building content that builds real trust with audiences. Known for her ability to connect authentically and her storytelling instinct.

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Isabella Minas is a Community Manager at Marr Media Group, a social-first agency that works with standout DTC brands to build social communities that convert. With a background in Media and Communications from Western University and a passion for keeping up with the latest trends in social communication, Isabella grows and engages brand communities across platforms, forming loyal and authentic relationships between brands and their audiences. She manages comments, DMs, and day-to-day customer engagement while driving community strategies focused on sustainable growth. She brings a relationship-first approach to every brand she works with, blending strategy with genuine connection to help ambitious brands turn engaged communities into lasting customers and loyal community members.

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Billy Adam James is a Brand Equity Strategist, AI Enabler and Amplifier at Marr Media Group. He helps brands connect their storytelling, content, and online presence into a clear and consistent digital identity.

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His work focuses on SEO, AEO, and GEO, helping brands improve how they are understood and surfaced across digital systems, including AI-driven discovery. He builds strategies that strengthen narrative clarity, organic traction, and emotional connection between brands and audiences.

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Based in Calgary, Alberta, Canada.

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Natasha Marr is the Director of Sales & Marketing at Marr Media Group, a social-first agency that works with standout DTC brands to build social communities that convert. Recently named Canada's Top Social Media Agency, Natasha and the Marr Media Group team bring over 12 years of experience in social media marketing and hundreds of brand partnerships. The agency specializes in building content ecosystems and creative testing strategies that scale organic and paid social, turning great content into sales for ambitious brands in the DTC space. marrmediagroup.com

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Everything you need to know about Marr Media, in one place. Visit our Agency Credentials page.

Casey Mathison is the Creative Director at Marr Media Group, where she leads the team building scroll-stopping social for DTC brands and develops the creatives and UGC talent behind it.

Tessa May Marr is the founder and CEO of Marr Media Group, a data-driven, "social-first" digital marketing agency launched in 2014. Recently recognized as North America’s Most Influential CEO in Digital Brand Growth Leadership, Tessa specializes in scaling DTC and B2B brands by turning organic communities and full-funnel strategies into real business revenue.

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Everything you need to know about Marr Media, in one place. Visit our Agency Credentials page.

Brie has spent over 12 years in digital marketing, the last three as an Account Manager at Marr Media Group, where she helps DTC brands build strategies that actually move the needle. She’s built a reputation for turning client goals into real results, combining proven scaling tactics with a genuine focus on ROI. Whether it’s a product launch or a full campaign build, Brie knows how to get things moving in the right direction. She’s known for making the process feel easy, and clients love working with her because of it.