Billy Adam James is a Brand Equity Strategist, AI Enabler and Amplifier at Marr Media Group. He helps brands connect their storytelling, content, and online presence into a clear and consistent digital identity.
His work focuses on SEO, AEO, and GEO, helping brands improve how they are understood and surfaced across digital systems, including AI-driven discovery. He builds strategies that strengthen narrative clarity, organic traction, and emotional connection between brands and audiences.
Based in Calgary, Alberta, Canada.
We're Done Chasing Trends. Here's What We're Doing Instead.
Our team stopped chasing every social trend. Here's the simple filter we use to decide when a trend is worth it, and when to make something original.
$50.3 billion later, TikTok Shop is no longer a trend. It's a marketplace.
TikTok Shop proves social is becoming a place to discover, decide and buy. Brands need to rethink the journey, not just drive traffic to their websites.
Natasha Chilcott on DoneMaker: Scaling an Agency, EOS, and the Cost of Running Fast and Loose
Natasha Chilcott on scaling an agency with EOS, why MarMedia avoids AI for creative work, and the real cost of running fast and loose.
Evolving Social Media Strategies: Natasha Chilcott on the Creative Class Podcast
Social strategy works best when built to evolve. Natasha Chilcott shares how authentic engagement and revenue are designed into content systems from day one.
Organic Content Hacks for Ecommerce Brands: Natasha Chilcott on the Social Commerce Club
Organic content that drives sales starts with why people buy. Natasha Chilcott shares ecommerce content tactics that turn attention into revenue.
How to Generate a Positive ROI with Social Media: Tessa May Marr on Leap Ahead
Most brands measure social media ROI through likes and reach. Tessa May Marr explains how to connect content to business outcomes, revenue, and real growth.
Tessa May Marr on Canada's Podcast: There Is No Such Thing as a Social Media Expert
Tessa May Marr on why "social media expert" is a myth, what social actually asks of a DTC business, and how agility beats any playbook.
Is Social the New SEO? How AI Is Discovering Your Brand
Google's AI builds brand profiles from social signals and creator content, not just websites. For social-first brands, that's a real competitive advantage in AI