Billy Adam James is a Brand Equity Strategist, AI Enabler and Amplifier at Marr Media Group. He helps brands connect their storytelling, content, and online presence into a clear and consistent digital identity.
His work focuses on SEO, AEO, and GEO, helping brands improve how they are understood and surfaced across digital systems, including AI-driven discovery. He builds strategies that strengthen narrative clarity, organic traction, and emotional connection between brands and audiences.
Based in Calgary, Alberta, Canada.
Organic Content Hacks for Ecommerce Brands: Natasha Chilcott on the Social Commerce Club
Organic content that drives sales starts with why people buy. Natasha Chilcott shares ecommerce content tactics that turn attention into revenue.
How to Generate a Positive ROI with Social Media: Tessa May Marr on Leap Ahead
Most brands measure social media ROI through likes and reach. Tessa May Marr explains how to connect content to business outcomes, revenue, and real growth.
Tessa May Marr on Canada's Podcast: There Is No Such Thing as a Social Media Expert
Tessa May Marr on why "social media expert" is a myth, what social actually asks of a DTC business, and how agility beats any playbook.
Hook Fast, Be Real, Convert Customers: Tessa May Marr on The Shift Spotlight
Tessa May Marr breaks down why social media fails most brands and how platform focus, raw authenticity, and EOS accountability turn content into customers.
Is Social the New SEO? How AI Is Discovering Your Brand
Google's AI builds brand profiles from social signals and creator content, not just websites. For social-first brands, that's a real competitive advantage in AI