Most brands build a hashtag list once and never touch it again. Same set, every post, every time. It feels like a system. It isn't.
Tessa's session at CDM Summit 2023 gets into why. The research is only half the work. The other half is going back into the data regularly and asking whether the hashtags you're using are actually performing. Most accounts skip that part. Which means most accounts are posting blind and calling it a strategy.
There's no universal right number of hashtags. The right number is whatever your data tells you works for your brand, your audience, and your content. That answer only comes from testing and reviewing on a regular basis. Not once. Consistently.
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This guide is a step-by-step blueprint for consumer product brands looking to turn their happiest customers into powerful brand affiliates. By leveraging social media, brands can create a cost-effective, high-converting affiliate program that generates organic word-of-mouth marketing.
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