Casey Mathison is the Creative Director at Marr Media Group, where she leads the team building scroll-stopping social for DTC brands and develops the creatives and UGC talent behind it.
YouTube Shorts are the discovery channel DTC brands are ignoring
Most DTC brands sit on unused YouTube content. Here's how Shorts turn that back catalogue into discovery, and how Sterling grew views without new production."
YouTube for DTC Brands: The Revenue Channel Most Are Sleeping On
YouTube is the most under-used revenue channel in DTC. Why the window is open, what brands get wrong, and what a real strategy actually returns.
3 Things Our Social Team Is Testing Right Now
Every two weeks, we test what's working on social. These are 3 content formats DTC brands should be trying right now.
Hook Fast, Be Real, Convert Customers: Tessa May Marr on The Shift Spotlight
Tessa May Marr breaks down why social media fails most brands and how platform focus, raw authenticity, and EOS accountability turn content into customers.
Social Media Day; 20 Tips Every Social Media Manager NEEDS To Read
Discover 20 essential tips for social media managers to enhance engagement, boost strategy, and drive success on Social Media Day.