Pinterest: the platform you need in your 2025 strategy
Instagram and TikTok have long been the preferred social platforms for DTC brands, the obvious choice for anyone developing a new social strategy and looking to connect with new customers.
But I'm here to throw a wrench in your 2025 social plans.
Pinterest has outperformed TikTok and Instagram for multiple of our clients this year.
Surprised? Honestly, us too.
Here are some takeaways for one of our health and wellness brands:
- We drove over 70% of one client's social web traffic from Pinterest
- Pinterest accounted for over 40% of social assisted sales
- Their direct competitors aren't even using it
- It was much less work than TikTok!
Interested?
Here's the short version of what you need to know to leverage this platform:
Keyword research is key
- Use Pinterest's search bar to find popular search terms
- Look at Pinterest Predicts for trending topics
- Analyze competitor boards and pins
5-25 pins per day
- Mix of original content and re-pins
- Focus on inspirational, value-driven content
- Integrate products naturally, not just product photos
Optimize every element
- Use keywords in pin titles, descriptions, board names
- Write detailed, valuable descriptions (not just links)
- Create boards based on popular search categories
Engage daily
- Re-pin others' content
- Comment and interact
- Use the platform like a regular user
Test and refine
- Try different pin types (images, video, carousels)
- Experiment with board themes and organization
- Review analytics weekly and double down on what works
The key is consistency and providing real value to users.
Treat Pinterest like the visual search engine it is, the same content strategy as TikTok and Instagram will not work here.
Interested in Pinterest? I just did a 30-minute all about it with Greg Shuey called Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue – Episode 50: 7-Figures & Beyond Podcast
Let me know what you think, curious to hear your thoughts on Pinterest for your brand.
If you need some extra support, shoot me a reply or book a call HERE and I'll send you over my thoughts on how you can improve your social for 2025, including a 30-day action plan to get on the right track.
Wishing you all the best for the holiday season,
Natasha
