Gear Envie

When Gear Envie prepared to launch in June 2024, they had no social media presence and were introducing their first product, Hikas—a modern take on hiking gaiters. Our goal was to build their brand from scratch, focusing on visibility, authenticity, and engagement. We implemented a strategic mix of influencer outreach, trend-driven content, founder-led storytelling, and paid campaigns. By sending products to key influencers, showcasing the founders on camera, and boosting top-performing posts, we quickly built trust and visibility. Targeted giveaways and ad support accelerated engagement and follower growth. The result: a strong, consistent social presence and a growing, engaged community around a brand-new product.