Rescue Direct
A social media hero mission.
In April 2021, following its acquisition by Vertical Supply Group, Rescue Direct partnered with us to establish its online presence and connect with the rescue professional community. With no prior social media footprint, our initial focus was building brand awareness and positioning industry expert Matt Hunt as the face of the brand. Through educational content, product demos, and a weekly "Hero Highlights" series celebrating real-life rescue professionals, we built trust and community engagement. Targeted page-like and lead generation campaigns—especially effective on Facebook—further grew the brand’s presence and email list. As brand trust deepened, we shifted to conversion-focused campaigns, turning Rescue Direct’s audience into loyal customers and driving measurable revenue growth.
What We're Doing
+112k
Facebook following grew from 0 to 112K followers
+636%
We increased Instagram profile visits from 3,135 to 23,074 in 2024. A 636% increase
$786k
Total sales generated from Facebook in 2024: $786,365.01 from a $60,769.78 ad spend budget
$21k
Generated over $21,000 in ad revenue during Black Friday/Cyber Monday 2024
Sales Generated
$786,365
Video Views
1.16 million
Facebook Followers
112,000
When we acquired Rescue Direct, we had zero social media presence and no internal experience with e-commerce marketing. Marr jumped in and made the process feel incredibly smooth. From the very beginning, it felt like we could just hit the easy button. They completely took over the generation, collection, and dispersal of content, something I couldn’t have managed alongside my other responsibilities, and made sure it actually got done.
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