Why Our New #AdsOnly Program Is Your New BFF
*Actual image of someone trying to build a Facebook ad*
You’ve nailed down your organic social, but just aren’t seeing the growth you expected. So what gives? Sounds like you’re missing an opportunity in the advertising world.
Paid social is a MUST in today's market. Every business has an online presence, but algorithms can make it tricky to get your content in front of enough eyeballs. Paid social is one way to ensure your target audience is seeing your content shine.
We can help you build a base (or add to your mountain!) of followers and grow the qualified leads in your address book. We can also help you turn that ad investment into more conversions than you’ve dreamed of.
Our team can prepare and manage ads on Facebook, Instagram, LinkedIn, Twitter, and Youtube. Campaigns we design for our clients usually fall into one of two categories: consideration (page likes, web traffic, or lead generation) or conversions (sales!).
Conversion ads are pretty straightforward and will show you a direct return on your investment - especially once we set up retargeting of your current web traffic. After a few months of learning, we’ll be able to present back to you a predictable Cost Per Result that you can use to essentially reverse engineer your revenue! You tell us how much you want to make, we’ll be able to tell you exactly what it will cost to do that, and we’re off to the races.
Consideration campaigns capture any results we are driving for outside of direct sales. These campaigns are commonly used for B2B businesses, but can also play an integral role in B2C marketing as a way to warm up leads that you may then re-target via emails or more ads. As a business owner, you probably also understand the need for leads, but you might be questioning how page likes will translate into sales. It’s actually pretty simple: the larger your following across all platforms, the more reputable and personable your brand becomes (which is key for sales!).
Skeptical of our big promises? We have the data to prove it.
In just under three months, we helped a client grow from under 4,500 followers on Facebook to almost 18,000 with just over $1400. That’s about $0.13 per follow and an increase of over 300%.
And you don’t need a big budget to see results.
With just over $600, we helped a small, family-run business gain over 2300 new qualified leads from Facebook. With that same investment of $600, we helped another client’s Facebook following grow by nearly 6000%.
Facebook isn’t the only platform where we can get results. $600 on Twitter goes a long way too! One client saw 1209% growth in just three months.
Still not convinced of our magic? I see... you’re all about the conversion value and return on investment in Cold. Hard. Ca$h.
During the month of March, we invested $5,500 from a client and drove $156,121 in revenue. That was the hard work of just four ads, and two weren’t even conversion-focused! The return on ad spend (ROI) was 29, which means for every dollar spent on social advertising, our client made $29. If we only include the conversion-focused investment of $2,500, the ROI is 58. Not sure what a good ROI is? A good return for a Facebook conversions ad would be 4:1. And we got our client 58:1. Convinced yet?
We’re going to assume these numbers are just that to you… numbers. Well, you’ve come to the right place. We can make these challenging concepts easy and take the stress away. We eat, sleep and sometimes even dream ads. You don’t have to be a big business with a big budget to see success, we have cost-effective solutions for everyone!
Book a call with us today to unlock your business’s true potential.
"We started working with Marr Media in February to manage social media for our brand. We ran a likes/followers ad campaign on Facebook and Instagram and the results were incredible. We more than doubled our following and our Cost Per Result was $.011, which is excellent! We couldn’t be happier with the hard work and positive results we’re seeing."
Erin Leland, Notch Equipment