Full Service Social Media Marketing

5 Ways To Use Video In Your Social Media Strategy

Michelle Zaporojets

November 17, 2017

In a space where we’re all fighting to get our clients’ name out there, it’s important to keep up with the trends - and currently, that trend is video. It’s one of those things that we just can’t avoid as social media marketers! But let’s be honest, it’s impossible to come up with video ideas on the fly - especially if you want it to become viral content (and who doesn’t want that?)

Luckily, these five basic types of video can easily be created for most industries - whether you’re an ecommerce company, a blogger or a marketing company (like us!)


Our number one favorite way to use video is by transforming our written blogs into a visual! The content is already there, so what’s stopping you from reusing the concept and creating a simple video out of it? And the best part? No filming necessary! Just create some graphics with text & stock photos. Easy!

Product Launches

What better way is there to launch a new product or service than with a promo video that shows it off? Think Apple iPhone commercials. Build a simple Lightroom to shoot in, grab a DSLR camera, and simply zoom in to different areas of your product. Stitch it all together with some music in the background and watch your conversions sore!


One of the best ways to promote a sale or a discount is through an eye-catching video to share on Facebook, Twitter and Instagram (don’t forget to optimize for Instagram Stories too!). Again, this doesn’t have to require camera work - just an easy graphic.

Check out this one we created for a client!

Instructional Videos

We’ve all scrolled past the Tasty food videos - the ones we watch when we need a little dinner inspo. The concept of an instructional video that’s easy to follow is brilliant! We’re always on the lookout to learn new things, especially new recipes to cook up. Create an instructional video with something you’re comfortable talking about! Whether it’s how to create an Instagram Story, or maybe how to decorate your living room - we’re all good at something!


There’s a massive desire to follow your favorite celebrities, YouTubers or brands and pretend like you’re there in person! Your fans will forever respect you if they’re given a sneak peek into your life and the hard work you put in every day.

As you can see, there are lots of opportunities for easy videos that you can implement into your social media strategy! Take one of the five methods above and watch your engagement soar.

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