• Casey Mathison

Common Design Mistakes


common design mistakes

It’s happened to all of us. You’re walking down the street, minding your own business when suddenly; an obnoxious St. Patrick’s Day event poster is attacking your eyeballs. There are spelling errors, the text is blurred and illegible, the graphic is pixelated and is giving your frontal lobe a very serious ache. Nobody should have to be subjected to this! Design matters, you guys. We’ve compiled a list of common design mistakes to avoid when designing. And hopefully, with this list, we can all start saving innocent pedestrians from visual torture, one poster at a time.

Misuse of Font

Improper typeface choice can lead to a very confusing, unreadable design. Using the wrong font for your content can cloud your message. I mean, you wouldn’t use a Circus theme font for your business plan (unless, of course, you’re in the business of clowns) because you wouldn’t be taken seriously as a professional. Also, overusing typefaces can also lead to a confusing design. Try to use no more than three typefaces to keep things organized and flowing. A good tip is to find a typeface with multiple families within itself (Narrow, Bold, Condensed, etc.) to add variety but to keep a streamlined design.

Forgetting to Spellcheck

This is debatably the greatest design mistake on this list. In theory, it’s a simple step in the design process, but in reality, it’s often missed. Worst case scenario; your material is printed and published before the mistake is caught, and it is out there for the world to see and judge. Best case scenario; your client or superiors catch it before it’s too late, but it still reflects poorly on you. You’re a designer; attention to detail is a key part of your skill set and job description. Don’t sabotage yourself with something so easily avoidable. If you’re not an expert at spelling, don’t fret. Use someone else! The best thing about working in an agency is the ability to utilize the team and their strengths. Don’t work with an agency? Well, there’s also spell check.

Shortcuts. Shortcuts. Shortcuts.

Use as many as possible! You thought I was going to tell you to avoid taking shortcuts, didn’t you? Not this time! I’m talking about keyboard shortcuts. Getting click happy with the mouse is actually taking up far more of your valuable time than necessary. Adobe Suite is chock full of keyboard shortcuts for nearly every command. Do yourself a favor and learn them. This will streamline your workflow and maybe even reduce those carpal tunnel pains.

Print

Contrary to popular belief, print is not dead; it’s just evolving. To properly set up a design for print, you need to find out a few things from your client first. Here are a few tips to remember:

  • Find out what type of printing they plan to do (digital, offset, etc.)