Full Service Social Media Marketing

Why Your Brand Needs A Social Media Audit and Strategy

Britt Lemoine

August 5, 2022

<div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-foo" style="line-height: 1.38;"><span class="GkipB"><span>Is your brand doing a great job with social or leaving money on the table? Do you know what metrics matter and how to interpret them? Are your social efforts even working!? In today’s digital world, everyone is active on social media and it’s becoming increasingly difficult to stand out from the competition.</span></span></p></div><div data-hook="rcv-block1" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-6po28"><div class="AW5JM XNt53" style="width: min(100%, 480px);"><div class="vlRdv" data-hook="imageViewer" role="button" tabindex="0"><div class="_2JnEV Iw1iX bIgwL" id="new-image767" style="--dim-height: 400; --dim-width: 480;"><wow-image class="iWqvwH" data-bg-effect-name="" data-has-ssr-src="" data-image-info='{"containerId":"new-image767","displayMode":"fill","isLQIP":false,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":480,"height":400,"uri":"03ce6f_df00b700c1e14952a3cd00166d22738f~mv2.gif","name":"","displayMode":"fill"}}' data-src="https://static.wixstatic.com/media/03ce6f_df00b700c1e14952a3cd00166d22738f~mv2.gif" id="03ce6f_df00b700c1e14952a3cd00166d22738f~mv2.gif"><img alt="" data-pin-media="https://static.wixstatic.com/media/03ce6f_df00b700c1e14952a3cd00166d22738f~mv2.gif" data-pin-url="https://www.marrmediagroup.com/post/why-your-brand-needs-a-social-media-audit-and-strategy" fetchpriority="high" src="https://static.wixstatic.com/media/03ce6f_df00b700c1e14952a3cd00166d22738f~mv2.gif" style="object-fit: cover; max-width: 100%; width: 350px; height: 292px;"/></wow-image><div class="ceWfP"><svg class="dMlJl" viewbox="0 0 19 19" xmlns="http://www.w3.org/2000/svg"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></div></div></div></div><div data-hook="rcv-block2" type="image"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-gu2i"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block3" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-13htj"><span class="GkipB"><span>It’s time to stop guessing! (Unless of course you have time and money to waste.) </span></span></p></div><div data-hook="rcv-block4" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-9jbe3"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block5" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-of9b" style="line-height: 1.38;"><span class="GkipB"><span>To be successful with social media you need to know exactly how to present your brand, what your competitors are up to, what platforms to invest in, what type of content to share, and most importantly, how to manage it all… eek!</span></span></p></div><div data-hook="rcv-block6" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-edp7"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block7" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-fsbfh" style="line-height: 1.38;"><span class="GkipB"><span>Did you know Marr Media Group offers services that cover just that? Enter: </span><a class="DAP0T CATC8" data-hook="WebLink" href="https://www.marrmediagroup.com/social-media-audit-strategy" rel="noopener" target="_blank"><span style="text-decoration: underline;"><span>Strategies and Audits for social media.</span></span></a><span> </span></span></p></div><div data-hook="rcv-block8" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-8o93m"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block9" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-bol8t" style="line-height: 1.38;"><span class="GkipB"><span>We love digging into your data to evaluate performances, identify key trends, and provide key takeaways for improvement. A social media audit is a process of reviewing your business' metrics to assess growth and what can be done to improve your social presence. Audits can be a great opportunity not only to see how much you’ve grown but why and how to continue to break your barriers and surpass your goals. We’ve worked with hundreds of businesses and utilize this experience and knowledge to provide analysis and an appraisal of your social media presence. </span></span></p></div><div data-hook="rcv-block10" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-e4s7n"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block11" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-4l0vo" style="line-height: 1.38;"><span class="GkipB"><span>Once you have an in-depth performance score of your social media efforts, you may be left with a daunting sense of “Okay, but what’s next?” </span></span></p></div><div data-hook="rcv-block12" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-afisk"><div class="AW5JM XNt53" style="width: min(100%, 200px);"><div class="vlRdv" data-hook="imageViewer" role="button" tabindex="0"><div class="_2JnEV Iw1iX bIgwL" id="new-image768" style="--dim-height: 200; --dim-width: 200;"><wow-image class="iWqvwH" data-bg-effect-name="" data-has-ssr-src="" data-image-info='{"containerId":"new-image768","displayMode":"fill","isLQIP":false,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":200,"height":200,"uri":"03ce6f_02f942b4ae054f1fb84a7ad38c3cd2e2~mv2.gif","name":"","displayMode":"fill"}}' data-src="https://static.wixstatic.com/media/03ce6f_02f942b4ae054f1fb84a7ad38c3cd2e2~mv2.gif" id="03ce6f_02f942b4ae054f1fb84a7ad38c3cd2e2~mv2.gif"><img alt="" data-pin-media="https://static.wixstatic.com/media/03ce6f_02f942b4ae054f1fb84a7ad38c3cd2e2~mv2.gif" data-pin-url="https://www.marrmediagroup.com/post/why-your-brand-needs-a-social-media-audit-and-strategy" fetchpriority="high" src="https://static.wixstatic.com/media/03ce6f_02f942b4ae054f1fb84a7ad38c3cd2e2~mv2.gif" style="object-fit: cover; max-width: 100%; width: 350px; height: 350px;"/></wow-image><div class="ceWfP"><svg class="dMlJl" viewbox="0 0 19 19" xmlns="http://www.w3.org/2000/svg"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></div></div></div></div><div data-hook="rcv-block13" type="image"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-5oc0j"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block14" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-7fo5j"><span class="GkipB"><span>Now, you need a strategy to execute based on what you’ve learned. </span></span></p></div><div data-hook="rcv-block15" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-dpdg"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block16" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-3unal" style="line-height: 1.38;"><span class="GkipB"><span>A social media marketing strategy keeps your actions focused, along with providing a process that enables you to execute without taking too much attention away from running your business.</span></span></p></div><div data-hook="rcv-block17" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-5vqka"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block18" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-don5n" style="line-height: 1.38;"><span class="GkipB"><span>Whether it's organic Facebook posts, TikTok ads, or influencer marketing, social media lets businesses access cost-effective marketing that makes a significant impact. A quality social media strategy can support and serve all kinds of marketing functions such as the following:</span></span></p></div><div data-hook="rcv-block19" type="paragraph"></div><div data-breakout="normal"><ul class="SQ97S t077n"><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-1atqn" style="line-height: 1.38;"><span class="GkipB"><span>Driving website traffic and sales</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-c5adc" style="line-height: 1.38;"><span class="GkipB"><span>Tapping into influencer communities </span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-1m50v" style="line-height: 1.38;"><span class="GkipB"><span>Building better brand awareness</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-8n6he" style="line-height: 1.38;"><span class="GkipB"><span>Growing an engaged audience</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-93kok" style="line-height: 1.38;"><span class="GkipB"><span>Connecting with consumers</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-1s3b0" style="line-height: 1.38;"><span class="GkipB"><span>Providing quick customer service</span></span></p></div></li></ul></div><div data-hook="rcv-block20" type="bulleted_list"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-5238t"><span class="GkipB"><span>Planning this out can be a time-consuming obligation that spreads you thin and results in a drain on time and money. That’s where we come in. </span></span></p></div><div data-hook="rcv-block21" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-6l948"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block22" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-30djk" style="line-height: 1.38;"><span class="GkipB"><span>A social media strategy will address:</span></span></p></div><div data-hook="rcv-block23" type="paragraph"></div><div data-breakout="normal"><ul class="SQ97S t077n"><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-b3huv" style="line-height: 1.38;"><span class="GkipB"><span>Objectives</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-asnoq" style="line-height: 1.38;"><span class="GkipB"><span>Brand Tone</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-bdhcd" style="line-height: 1.38;"><span class="GkipB"><span>Target Market</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-90rm7" style="line-height: 1.38;"><span class="GkipB"><span>Competitive Analysis</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-34gmm" style="line-height: 1.38;"><span class="GkipB"><span>Positioning</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-36tg1" style="line-height: 1.38;"><span class="GkipB"><span>Mapping The Funnel</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-6kifu" style="line-height: 1.38;"><span class="GkipB"><span>Recommended Platforms</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-vogo" style="line-height: 1.38;"><span class="GkipB"><span>Suggested Content Mix</span></span></p></div></li><li class="ke--X _5TXqj" dir="auto"><div><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-5gqeu" style="line-height: 1.38;"><span class="GkipB"><span>Key Performance Indicators</span></span></p></div></li></ul></div><div data-hook="rcv-block24" type="bulleted_list"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-r60m"><span class="GkipB"><span>We even go so far as to include custom graphic templates, hashtag banks, sample content calendars, and some extra tips and tricks! </span></span></p></div><div data-hook="rcv-block25" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-ab35r"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block26" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-fc40q" style="line-height: 1.38;"><span class="GkipB"><span>Our end goal? A social media strategy will outline your new goals, new direction, and the tactics you will need to use to achieve them! Walk away with a custom, thorough plan of attack that you can hand over to your social media point person to run with and watch the magic happen. </span></span></p></div><div data-hook="rcv-block27" type="paragraph"></div><div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-6gdki"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block28" type="empty-line"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-9b4om" style="line-height: 1.38;"><span class="GkipB"><span>So, </span><a class="DAP0T CATC8" data-hook="WebLink" href="https://www.marrmediagroup.com/social-media-audit-strategy" rel="noopener" target="_blank"><span style="text-decoration: underline;"><span>are you ready to elevate your social</span></span></a><span>?</span></span></p></div><div data-hook="rcv-block29" type="paragraph"></div>

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