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  • Writer's pictureBritt Lemoine

Why Your Brand Needs A Social Media Audit and Strategy

Is your brand doing a great job with social or leaving money on the table? Do you know what metrics matter and how to interpret them? Are your social efforts even working!? In today’s digital world, everyone is active on social media and it’s becoming increasingly difficult to stand out from the competition.

It’s time to stop guessing! (Unless of course you have time and money to waste.)

To be successful with social media you need to know exactly how to present your brand, what your competitors are up to, what platforms to invest in, what type of content to share, and most importantly, how to manage it all… eek!

Did you know Marr Media Group offers services that cover just that? Enter: Strategies and Audits for social media.

We love digging into your data to evaluate performances, identify key trends, and provide key takeaways for improvement. A social media audit is a process of reviewing your business' metrics to assess growth and what can be done to improve your social presence. Audits can be a great opportunity not only to see how much you’ve grown but why and how to continue to break your barriers and surpass your goals. We’ve worked with hundreds of businesses and utilize this experience and knowledge to provide analysis and an appraisal of your social media presence.

Once you have an in-depth performance score of your social media efforts, you may be left with a daunting sense of “Okay, but what’s next?”

Now, you need a strategy to execute based on what you’ve learned.

A social media marketing strategy keeps your actions focused, along with providing a process that enables you to execute without taking too much attention away from running your business.

Whether it's organic Facebook posts, TikTok ads, or influencer marketing, social media lets businesses access cost-effective marketing that makes a significant impact. A quality social media strategy can support and serve all kinds of marketing functions such as the following:

  • Driving website traffic and sales

  • Tapping into influencer communities

  • Building better brand awareness

  • Growing an engaged audience

  • Connecting with consumers

  • Providing quick customer service

Planning this out can be a time-consuming obligation that spreads you thin and results in a drain on time and money. That’s where we come in.

A social media strategy will address:

  • Objectives

  • Brand Tone

  • Target Market

  • Competitive Analysis

  • Positioning

  • Mapping The Funnel

  • Recommended Platforms

  • Suggested Content Mix

  • Key Performance Indicators

We even go so far as to include custom graphic templates, hashtag banks, sample content calendars, and some extra tips and tricks!

Our end goal? A social media strategy will outline your new goals, new direction, and the tactics you will need to use to achieve them! Walk away with a custom, thorough plan of attack that you can hand over to your social media point person to run with and watch the magic happen.

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