• Tessa May Marr

How Celebrities Use Social Media To Build Their Brands


celebrity on social media branding

It used to be that celebrities were only seen either in their films and television shows, and in celebrity magazines and newspapers. It was all up to the paparazzi and the editors to determine who got the most print space and we, the General Public, consumed whatever was sent our way. We heard about celebs when they were hot--when there was drama in their lives (or speculation of, anyway) or when they had a big role coming up, but when things were simmering in their sexy celebrity lives, they got less press, and we got less information.

Everything is different now in the age of social media, and celebrities are loving it! They now have the ability to control so much more of their press as they put it out there themselves. They can create interest by sharing private moments, snaps and personal stories from their glamorous days. All of a sudden, everyone cares, all the time, about what they're all doing. The General Public can select who they want to follow, and get insider information from them each and every day. It's given celebrity brands even more power, all while giving them a very intimate outlet to reach and interact with their fans.

Here are some of my personal favourite celebrity brands on social media. Who do you follow? And why do you love them?

Anna Kendrick on Twitter

Why? She's sarcastic and hilarious and doesn't take herself too seriously.

celebrity on social media anna kendrick

Jessica Alba on Instagram

Why? She's not only an actress but a mother and a CEO. She shares a nice mix of personal photos, glamour shots, make up tutorials and business-related posts. She's a great example of well-rounded personal branding.

celebrity on social media jessica alba

Kerry Washington on Twitter

Why? She (at least seems) so real on this platform. She tweets at a realistic cadence. She tweets about things she cares about. She promotes her show. She engages with fans. It's great to see someone be real on social media.

celebrity on social media kerry washington