Sociables: A Social Media Roundup (June Edition)
Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: Spring is in the air (and summer is just around the corner), and after surviving what was surely a busy conference season (it was for us, anyway!), you might need more than just one cocktail... so mix up a pitcher. Scroll down to find the recipe for Strawberry Basil Margaritas!
Snapchat isn't going away--in fact, it's becoming increasingly popular (and yes, there are stats to prove that). If you think this type of video storytelling might be a good fit for your business, have a look at some of these brands who are doing it right. You might just get inspired!
And more on Snapchat... have you ever wondered what those cute little emojis mean next to your contacts names? Well, we've found the answer for you! Voila! (And if you're having trouble figuring out other aspects of this difficult-to-understand-and-yet-increasingly-popular platform, we've got even more info for you here.)
Do you know what makes content addictive? 46 different experts in marketing give their tips and tactics for creating the stuff people want to engage in. Get it here.
Running social media accounts can be incredibly time consuming and stressful – we know! Here are some tips and tricks to boost your social media presence in a few short steps. And hey, if you want even more help managing your time managing social media, we've got a helpful checklist for you here!
Because as entrepreneurs, we need all the inspiration we can get!
Now bring on those Strawberry Basil Margaritas! (Recipe from: www.thekitchn.com)
Makes 1 pitcher, or about 8 servings
1 can (12 ounces) frozen limeade concentrate
10 strawberries (or 12 if you're using smaller ones from the farmer's market or your backyard)
8 basil leaves
2 to 2 1/2 cups tequila (gold or silver)
Empty the limeade concentrate into a pitcher. Add 2 1/2 cans of water and 1 1/2 (18 ounces, or 2 1/4 cups) cans of tequila (or a bit less, if you don't want your drinks to be quite as strong).
Hull the strawberries, slice lengthwise, and add to the pitcher. Crumple the basil a little in your hands (this will help the basil flavor release into the drink) and add it to the pitcher, too. Place the pitcher, covered, in the fridge overnight, or for at least four hours.
When you remove the pitcher from the fridge, your margaritas will be a lovely pale pink color. Now all you have to do is serve them and wait for the compliments to pour in.