Hiring

Influencer Lead

  • Reports To: Director of Client Services
  • Position Type: Full-Time
  • Location: Anywhere in Canada, 100% remote
  • Schedule: Flex Fridays

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Are you someone with a minimum of 2-3 years of experience in influencer management, including experience working with consumer brands? Do you get a rush when you land the perfect creator for a brand? Are you ready to build and own a real program, with real structure, a real team, and a real say in how it grows?

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Sound like you? Then let's keep going…

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Our Promise:

Marr Media Group has one promise: Meaningful Growth with Great People. We promise this to both our clients and our team. We are not interested in stagnancy, and we're not interested in growth at any cost; it must be meaningful and we only want to do it with the best people.

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Sound like where you want to go? Then keep on reading…

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Our Niche:

We work with consumer brands to leverage social media and turn content into customers.

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Our Values:

At Marr Media Group, each one of us lives and breathes our values…

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  • We don't simply wait for direction, we #MakeShitHappen, take initiative and identify new opportunities;
  • We are relentlessly dreaming up new ideas to #KeepItCreative and are always looking for different and better ways to surprise, delight and succeed;
  • We recognize that we all bring different skills and perspectives to the table, and constantly #CollaborateAndConnect as we know two brains are better than one;
  • We know better than to think we know it all, which is why we #StayCurious and always make learning, growing, testing and trying part of the job;
  • We #WorkFreely and design our own optimal and flexible schedules to balance the needs of ourselves, our families and our clients; and last but certainly not least
  • #WeGiveADamn; we care fiercely about the work we do, the team we work with and our clients' success.

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We hire, fire, review, and recognize our team members based on this set of values so it is imperative that you share these values in order to be a part of our team.

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The Role & Relationships:

Our Influencer Lead reports to the Director of Client Services and owns influencer marketing as a real growth engine across our client portfolio, not a content execution line item. You'll work closely with Account Managers to pitch and scope the program into new and existing accounts, with Social Media Coordinators and our Community Manager to keep creator content and community engagement reinforcing each other, and you'll show up in our EOS rhythm (L10s, Rocks, and Scorecard) as the owner of this function.

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Key Responsibilities

Influencer & Creator Partnerships

  • Source, vet, and recruit creators and influencers aligned to each client's brand, audience, and budget.
  • Lead outreach and rate negotiations, drawing up clear scopes and deliverables for every partnership.
  • Manage creator relationships end-to-end: briefing, content approvals, delivery tracking, and payment coordination.
  • Maintain brand safety and compliance standards (disclosure requirements, usage rights, exclusivity terms).
  • Secure the rights for MMG to run creator content as paid ads, through whitelisting or content licensing.

Program Strategy & Growth

  • Build the case for new partnerships and upsells, and work with Account Managers to bring them to clients.
  • Set specific, measurable targets. Define each goal with a clear metric, target, and deadline.
  • Develop and grow the influencer arm of the agency; potentially managing a team in the future.
  • Standardize process and documentation (playbooks, rate benchmarks, creator databases) so the program scales cleanly as more clients add it to scope.

Reporting & Collaboration

  • Report on campaign and program performance (reach, engagement, cost-per-content, and ROI) in a form Account Managers can use directly with clients.
  • Understand the paid side well enough to have the conversation. Have a working knowledge of how whitelisted content is bought and measured on Meta and TikTok (CPM, CTR, CPA, ROAS, creative fatigue) so you can judge whether a renewal or a bigger usage fee is worth it, and explain that value to clients.
  • Contribute influencer slides and recommendations to Quarterly Strategic Planning Sessions and Strategy Presentations.
  • Partner with Account Managers, Social Media Coordinators, and the Community Manager so influencer content and community engagement work together.

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What We're Looking For

  • 2-3 years minimum of hands-on experience managing real influencer partnerships.
  • Direct experience working with consumer brands specifically.
  • A track record of negotiating creator deals and managing partnerships from pitch to payment.
  • Comfort with performance data: translating reach, engagement, and campaign results into a clear ROI story for clients.
  • Familiarity with influencer platforms (MoDash or similar) and social platforms (Meta (Instagram/Facebook), TikTok, YouTube, Pinterest).
  • Self-directed and results-driven. We care about outcomes, not hours logged.
  • Excellent communication and relationship-building skills, comfortable reporting directly to clients and leadership.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

Nice to Have

  • Experience running or supporting an affiliate program.
  • Familiarity with tools such as Asana and Slack.

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The Compensation & Perks

  • Base + Incentive: $70,000–$78,000 CAD base salary, plus quarterly incentive pay tied to the influencer retainers across the client portfolio.
  • Flexible Fridays: Meeting-free Fridays with flexible working hours.
  • Unlimited Vacation: take the time you need to rest and recharge, planned around client coverage.
  • 100% Remote work
  • Employee status, not a contractor: real team, real investment in you
  • Meaningful growth with great people

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Start Date: November - December 2026

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Ready to turn creators into customers? Then complete our application form below to start the process.

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Diversity, Equity, Inclusion & Accessibility

Marr Media Group is committed to diversity, equity and inclusion. We welcome all applicants regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious beliefs, disbeliefs, or status. We believe that different backgrounds and multiple perspectives make up a great team, and we welcome you!