Illustrate Hope by Zak Designs
Social-first storytelling that turns communities into catalysts for awareness, engagement, and change
After working with Zak! Designs for a year and a half, we launched into a campaign with St. Jude’s Children’s Research Hospital® to promote a collection of Zak! products featuring patient artwork. Our goal was to increase awareness around St. Jude’s initiatives, the support provided to children and families and how the community can help. As this was focusing on awareness, our overall goal was to achieve 400K views or more.
What We Did
We partnered with influencers including Stuart Brazell, The Hartig Family, and Carlee Carroll, whose audiences were already familiar with the Zak! brand and actively engaging with their content.
Each creator had strong performance metrics and helped share authentic stories around St. Jude’s initiatives and the impact of art therapy on children and families.
What We're Doing
Overall, the campaign was a success: The Zak! Designs platform supported the objective to raise awareness and bring the community from our social media accounts to the St. Jude website to learn more about spreading awareness and offering support.
500K+
We blew our goal of 400K views out of the water with a total of 504,610 views o
18%
TikTok influencers accounted for 18% of total views (almost 90K!), 70% of total likes, and 33% of total saves.
3.28%
TikTok influencers led on engagement, reaching 3.28%, the highest across platforms.
Facebook / Instagram
IN & FB Views
180,975
Facebook Link clicks
up 53%
TiKToK
Views
232,805
Saves
29
Likes
1,889
One of the things I appreciate most is the consistency and commitment of your team. Your culture reminds me a lot of ours, people are committed to one another, which builds a stronger company overall. In an industry like social media with high turnover, your ability to retain great people and build long-term client relationships is rare and incredibly valuable.
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