Marr Lens
Stop Boosting Posts. Start Amplifying What Works.
Boosting a post because it's doing well isn't a strategy. Learn to use organic performance data to amplify the content that's earned a bigger audience.
YouTube for DTC Brands: The Revenue Channel Most Are Sleeping On
YouTube is the most under-used revenue channel in DTC. Why the window is open, what brands get wrong, and what a real strategy actually returns.
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
Does Social Media Affect SEO? Google Just Answered With a Product
Google’s latest tools prove social is becoming a search asset. Learn how Social-SEO connects your content, AI Overviews, and buyer intent.
The algorithm isn't the gatekeeper anymore. Your audience is.
Why your audience now controls the algorithm, and what that shift means for reach, content strategy, and growth on social platforms.
How your brand’s socials are training ChatGPT and Gemini to give vague answers about your products
Most brands are invisible to AI search. This shows how social content shapes what ChatGPT says about you and how to fix vague brand descriptions.
The Brands Winning on Paid Social Figured Something Out First
More creative volume beats curated ads by 23%.More creative volume beats curated ads by 23%. But volume without proof is noise.
Social Is Already a Revenue Channel. You’re Just Not Using It Properly
Most DTC brands fail on social not from content but broken systems. Learn how to turn social into a revenue engine with clear metrics conversion path
What should you budget for social media in 2023?
Explore key factors to budget for social media in 2023, including ad spend, tools, and content creation costs.
Ho, Ho, Ho - Hold Up! Why Are My Ad Costs So High?
Discover the reasons behind your soaring ad costs and learn how to manage your budget more effectively.
Influencer Marketing: The Good, The Bad, and the Ugly.
Explore the world of influencer marketing, from its powerful impact and benefits to the challenges and pitfalls it presents.
How Do I Measure Social ROI?
Learn to calculate social ROI by aligning social media goals with business objectives, tracking relevant metrics, and analyzing the impact on revenue.