Blog
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
Ecommerce Coffee Break Podcast:The Social-First Strategy Behind $100K in 90 Days
Attention doesn't always turn into sales. Tessa May Marr breaks down the social-first strategy behind $100K in 90 days, and where to start this week.
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
Stop Posting Just to Post. Ask These 3 Questions First.
Stop posting for the sake of it. Ask three questions before creating content: the goal, the business priority, and the funnel stage. Attention drives revenue.
The Generational Marketing Checklist for Ads That Actually Land
95% of buying decisions happen subconsciously. This generational marketing checklist gives you 6 questions to ask before your next ad goes live.
YouTube for DTC Brands: The Revenue Channel Most Are Sleeping On
YouTube is the most under-used revenue channel in DTC. Why the window is open, what brands get wrong, and what a real strategy actually returns.
What Are TikTok Search Hubs? What DTC Brands Should Know Before Buying In
TikTok Search Hubs are coming. Learn why DTC brands should map search intent before paying for placement and turning attention into revenue.
Does Social Media Affect SEO? Google Just Answered With a Product
Google’s latest tools prove social is becoming a search asset. Learn how Social-SEO connects your content, AI Overviews, and buyer intent.
The 10 Social Media Design Principles Your Feed Is Probably Breaking
The 10 social media design principles that stop the scroll, with real examples and a pre-post checklist from MMG's creative team. Steal the checklist.
Three Things Every Agency Call Should Do (And Usually Doesn't)
Most agency calls are a monologue. Here's what they should be instead, and three questions to ask after your next one.
Common Questions
Common Questions
FAQ 5: What should brands change in their content strategy?
They should stop posting for presence and start testing for performance, focusing on hooks, angles, and formats that earn attention and convert into owned audiences like email.
FAQ 1: Are social media algorithms still the main driver of reach?
No. Platforms are shifting control to users. People can now filter, prioritize, and reduce what they see, which means audience preference matters more than algorithmic distribution.
FAQ 3: How do Instagram, TikTok, and Threads let users control what they see?
Instagram lets users edit recommendation topics, TikTok offers topic controls and keyword filters, and Threads allows temporary preference signals that reshape feeds.
FAQ 2: What does user-controlled feeds mean for brands?
It means visibility is no longer guaranteed by posting consistently. If your content is not engaging, users can quietly remove it from their feed without unfollowing.
FAQ 4: Why is follower count becoming less important?
Because users can stay following a brand but stop seeing its content. Reach now depends on relevance and engagement, not just audience size.