Blog
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
Organic Content Hacks for Ecommerce Brands: Natasha Chilcott on the Social Commerce Club
Organic content that drives sales starts with why people buy. Natasha Chilcott shares ecommerce content tactics that turn attention into revenue.
How to Generate a Positive ROI with Social Media: Tessa May Marr on Leap Ahead
Most brands measure social media ROI through likes and reach. Tessa May Marr explains how to connect content to business outcomes, revenue, and real growth.
Tessa May Marr on Canada's Podcast: There Is No Such Thing as a Social Media Expert
Tessa May Marr on why "social media expert" is a myth, what social actually asks of a DTC business, and how agility beats any playbook.
Hook Fast, Be Real, Convert Customers: Tessa May Marr on The Shift Spotlight
Tessa May Marr breaks down why social media fails most brands and how platform focus, raw authenticity, and EOS accountability turn content into customers.
Is Social the New SEO? How AI Is Discovering Your Brand
Google's AI builds brand profiles from social signals and creator content, not just websites. For social-first brands, that's a real competitive advantage in AI
Why Your Best Ads Should Start as Organic Posts
More creative volume beats curated ads by 23%.More creative volume beats curated ads by 23%. But volume without proof is noise.
Your Meta Ads Changed Today. Most Brands Have No Idea.
Meta quietly removed DMA targeting while launching Live Video Ads, in-app checkout, and affiliate expansion. Brands built for creators and live commerce win.
The Accolade That Actually Matters: Why "Great Place to Work" Beats Every Other Title 🏆
From flight attendant to award-winning agency CEO, Marr Media Group proves you can scale fast, treat people well, and still win big.
Social Is Already a Revenue Channel. You’re Just Not Using It Properly
Most DTC brands fail on social not from content but broken systems. Learn how to turn social into a revenue engine with clear metrics conversion path
Common Questions
1. What is the Marr Media blog?+
Practical social and content strategy for DTC brands, drawn from what we actually run for clients. No theory, no filler.
2. How often do you publish?+
Regularly, across three formats: Marr Lens, Spark Sessions, and #StayCurious.
3. Who writes it?+
The Marr Media team, strategists, creatives, and community managers who do this work daily. Every post has a named author, meet them on our authors page.
4. What do you cover?+
Organic and paid social, content strategy, community, creative testing, and the platform shifts that hit DTC brands.
5. Do you have examples of your work?+
Yes, plenty. See our case studies and client highlights for real brands and real results.
6. Can I get this by email?+
Yes, sign up for the newsletter and we'll bring the best of it to your inbox.