Blog
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.


The 10 Social Media Design Principles Your Feed Is Probably Breaking
The 10 social media design principles that stop the scroll, with real examples and a pre-post checklist from MMG's creative team. Steal the checklist.

Three Things Every Agency Call Should Do (And Usually Doesn't)
Most agency calls are a monologue. Here's what they should be instead, and three questions to ask after your next one.

3 Things Our Social Team Is Testing Right Now
Every two weeks, we test what's working on social. These are 3 content formats DTC brands should be trying right now.
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Your Social Presence is Showing Up in AI Answers. What's Yours Saying?
Social is becoming AI infrastructure. Every post, comment, and creator partnership helps shape how AI understands and recommends your brand.

How your brand’s socials are training ChatGPT and Gemini to give vague answers about your products
Most brands are invisible to AI search. This shows how social content shapes what ChatGPT says about you and how to fix vague brand descriptions.

The algorithm isn't the gatekeeper anymore. Your audience is.
Why your audience now controls the algorithm, and what that shift means for reach, content strategy, and growth on social platforms.

Natasha Chilcott on DoneMaker: Scaling an Agency, EOS, and the Cost of Running Fast and Loose
Natasha Chilcott on scaling an agency with EOS, why MarMedia avoids AI for creative work, and the real cost of running fast and loose.

Evolving Social Media Strategies: Natasha Chilcott on the Creative Class Podcast
Social strategy works best when built to evolve. Natasha Chilcott shares how authentic engagement and revenue are designed into content systems from day one.

Pinterest Marketing Strategy for Ecommerce: Natasha Chilcott on 7 Figures and Beyond
Natasha Chilcott breaks down why Pinterest is a search engine, not a social platform, and how DTC brands can turn consistent pinning into traffic and revenue.
Common Questions
1. What is the Marr Media blog?+
Practical social and content strategy for DTC brands, drawn from what we actually run for clients. No theory, no filler.
2. How often do you publish?+
Regularly, across three formats: Marr Lens, Spark Sessions, and #StayCurious.
3. Who writes it?+
The Marr Media team, strategists, creatives, and community managers who do this work daily. Every post has a named author, meet them on our authors page.
4. What do you cover?+
Organic and paid social, content strategy, community, creative testing, and the platform shifts that hit DTC brands.
5. Do you have examples of your work?+
Yes, plenty. See our case studies and client highlights for real brands and real results.
6. Can I get this by email?+
Yes, sign up for the newsletter and we'll bring the best of it to your inbox.