Blog
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
How Do DTC Brands Turn Customer Content Into Actual Sales?
A UGC engine catches organic customer love, secures rights, and turns posts into sales on product pages, paid ads, and emails. Build your revenue system today.
Y'all Need to Take a Page Out of Michelin's Book
The best brand experiences don’t sell. They give people a reason to engage, build trust, and make your product part of a life they already want.
Community Marketing: You Can’t Funnel Your Way In
We skipped the email-capture funnel at Folk Fest and gave first instead. Real relationships beat funnels: heres what community marketing actually looks like
Stop Boosting Posts. Start Amplifying What Works.
Boosting a post because it's doing well isn't a strategy. Learn to use organic performance data to amplify the content that's earned a bigger audience.
Ecommerce Coffee Break Podcast:The Social-First Strategy Behind $100K in 90 Days
Attention doesn't always turn into sales. Tessa May Marr breaks down the social-first strategy behind $100K in 90 days, and where to start this week.
Community Is the New Funnel: 3 Signs Your Community Is a Cost Center, Not a Growth Engine
Your following is growing, but revenue isn't moving. Here are 3 signs your community's a cost center, not a growth engine, and how to fix it.
Stop Posting Just to Post. Ask These 3 Questions First.
Stop posting for the sake of it. Ask three questions before creating content: the goal, the business priority, and the funnel stage. Attention drives revenue.
The Generational Marketing Checklist for Ads That Actually Land
95% of buying decisions happen subconsciously. This generational marketing checklist gives you 6 questions to ask before your next ad goes live.
YouTube for DTC Brands: The Revenue Channel Most Are Sleeping On
YouTube is the most under-used revenue channel in DTC. Why the window is open, what brands get wrong, and what a real strategy actually returns.
Common Questions
1. What is the Marr Media blog?+
Practical social and content strategy for DTC brands, drawn from what we actually run for clients. No theory, no filler.
2. How often do you publish?+
Regularly, across three formats: Marr Lens, Spark Sessions, and #StayCurious.
3. Who writes it?+
The Marr Media team, strategists, creatives, and community managers who do this work daily. Every post has a named author, meet them on our authors page.
4. What do you cover?+
Organic and paid social, content strategy, community, creative testing, and the platform shifts that hit DTC brands.
5. Do you have examples of your work?+
Yes, plenty. See our case studies and client highlights for real brands and real results.
6. Can I get this by email?+
Yes, sign up for the newsletter and we'll bring the best of it to your inbox.