Billy Adam James is a Brand Equity Strategist, AI Enabler and Amplifier at Marr Media Group. He helps brands connect their storytelling, content, and online presence into a clear and consistent digital identity.
His work focuses on SEO, AEO, and GEO, helping brands improve how they are understood and surfaced across digital systems, including AI-driven discovery. He builds strategies that strengthen narrative clarity, organic traction, and emotional connection between brands and audiences.
Based in Calgary, Alberta, Canada.
Your Best Salespeople Don't Work for You
Your customers already sell for you. Here's how to find your brand advocates, bring them closer, and make it easy for them to recommend you.
We Rethought the Carousel as a Team. Kill the Graphics.
The graphic-heavy carousel is done. Our social team breaks down the simpler, photo-led carousels that actually get people to stop and swipe.
We're Done Chasing Trends. Here's What We're Doing Instead.
Our team stopped chasing every social trend. Here's the simple filter we use to decide when a trend is worth it, and when to make something original.
DTC Brands Are Sleeping on YouTube as a Discovery Channel
60% of shoppers research on YouTube before buying. Most DTC brands treat it as an afterthought, and it's costing them the sale.
$50.3 billion later, TikTok Shop is no longer a trend. It's a marketplace.
TikTok Shop proves social is becoming a place to discover, decide and buy. Brands need to rethink the journey, not just drive traffic to their websites.
Natasha Chilcott on DoneMaker: Scaling an Agency, EOS, and the Cost of Running Fast and Loose
Natasha Chilcott on scaling an agency with EOS, why MarMedia avoids AI for creative work, and the real cost of running fast and loose.
Tessa May Marr's Full CDM Summit 2023 Session
Tessa May Marr at CDM Summit 2023 on why empathy and remote team management aren't soft skills , they're the reason the work stays sharp.
Evolving Social Media Strategies: Natasha Chilcott on the Creative Class Podcast
Social strategy works best when built to evolve. Natasha Chilcott shares how authentic engagement and revenue are designed into content systems from day one.
Organic Content Hacks for Ecommerce Brands: Natasha Chilcott on the Social Commerce Club
Organic content that drives sales starts with why people buy. Natasha Chilcott shares ecommerce content tactics that turn attention into revenue.